“it has to fit on my coffee table”

We all know that Steve Jobs was very demanding with the work of his employees at Apple. He was a genius and a visionary, and all geniuses have their little things. But in addition to his demands, his vision, his talent and his communication skills, he achieved success thanks to the fact that I had things very clear.

And he had something very, very clear for him. Apple’s first iPad model. I wanted it to only be available in one size and I wanted it would fit on your coffee table.

Today we share a revealing story in the bowels of Apple from the time in which Steve Jobs kept a very interesting conversation with Marc Benioffcurrent CEO of Salesforce.

“Marc, I’m going to show you my new iPad.”

Steve Jobs during an Apple keynote

From VentureBeat have shared with the world a conversation from more than a decade ago between Steve Jobs and Marc Benioff on the Agentforce AI program.

This Salesforce initiative is made up of autonomous agents dedicated to changing the business model with artificial intelligence. From reasoning and decision systems to typical chatbots. Marc Benioff, CEO of Salesforce, took the opportunity to talk about the first iPad model in history.

In 2010, Steve Jobs called me and said, Marc, I need you to come down to my office today. I went there with a couple of my executives. We had a fantastic relationship, he helped me a lot with Salesforce and I was very grateful to him.

Steve Jobs and Marc Benioff sat in the office to chat about what the first iPad in history should be like, an iPad that was presented that same year and is still the best tablet in the world after 14 years. In fact, The new iPad Pro won at the 2024 Andro4all Awards gala. By a landslide!

Apparently, Steve Jobs was very clear that he only wanted to have his iPad in one size. I was very focused on the project after the great success of the iPhone in 2007, I wanted it to be perfect. Initially, they had two iPad prototypes in two sizes, but Steve Jobs believed that it had to be small enough to fit on its users’ coffee tables.

And the conversation is most fascinating:

Marc, you know, I’ve been working on the iPhone since 2007. Now I’m going to show you my new iPad.

Good old Steve Jobs taught him two different iPad models. In two sizes.

But I’m only going to have it in one size. This 10 inch. I’m not going to make the other one, a small size. All products have to fit on my coffee table.

Steve Jobs chose the 10-inch iPad model and that version remains the same size to this day

The Apple co-founder continued speaking and confessed a little secret:

Marc, one more important thing: I only focus on one thing at a time at Apple. Over the past three years, I’ve been focusing on the iPhone. And now all I’m going to focus on is the iPad.

Steve Jobs explained that They only had an “A team” at Apple and I wanted to lead that team. “I’m going to make this happen.” And boy was he not wrong. The iPad was a resounding success and over time it remains the best tablet on the market.

This year Apple has updated its range of iPad products with major hardware and design improvements with the new iPad Pro line with OLED screen and M4 chip that has arrived accompanied by two iPad Air models of different sizes and, later, with the launch of a 7th generation iPad mini.

You can follow iPadized in Facebook, WhatsApp, Twitter (X) consult or consult our Telegram channel to stay up to date with the latest technology news.