As the One To One Customer Experience in Biarritz approaches, which will be held from October 1 to 3, 850 participants including 113 partners are expected. Sonia Mamin, director of the event, looks back on the highlights of this edition.
How does the 2024 edition of One to One Biarritz look like? What will be the main highlights?
Sonia Mamin: One to One Expérience client, These are three days of meetings to meet future partners but also the opportunity to participate in speeches, keynotes, workshops, and experience sharing. The objective is to build your customer experience with high added value through the exchanges of these three days and networking. The event is aimed at CEOs, marketing, innovation, customer experience, loyalty, acquisition, CRM, and data departments, who come to meet their suppliers of tomorrow.
What are the connection mechanics?
Sonia Mamin: When I am a CMO and I want to participate in the event, I make a request to participate by declaring the investment projects, current concerns, but also the project deadlines and the allocated budgets. This step is important because it allows the expectations expressed on the one hand to meet the solution providers capable of meeting them on the other. One of the promises of the event is to save time for the guests. They will have a panel of service providers to meet and will be able to discover the innovations, the proven offers on their market. In addition, through the content of the conferences and workshops that we present, the guests also have the opportunity to be inspired and exchange with peers.
“Time to skill” is the common thread of this edition. What does that mean?
Sonia Mamin: When we talk about customer experience or the marketing profession, one of the first issues is the “time to market” and the “go to market”. This is part of the DNA and the way we establish a product launch whatever it may be. Beyond this part linked to the “time to market”, there is time to skill which is very important today. We are experiencing many technological, ecological or social disruptions. Things are moving very quickly. And it is essential to be able to develop your skills (skills is most often translated as ” SKILLSEditor’s note) to accelerate its business. It seemed important to us to have this common thread of “time to skill” and to give participants the means to take ownership of this issue of skills development in a pragmatic way.
What will be the editorial highlights of this edition?
There are two very big highlights of the event, especially on the first day. At the opening conference, Aurélie Jean, doctor of science and specialist in algorithms will speak. She is the French expert in AI. She is based in the USA and will come to Biarritz to speak on this subject accompanied by Stéphanie Delestre, an entrepreneur well known for having created Qapa sold to Adecco, and an investor in contact with many start-ups. The discussion will focus on ethics in the era of AI and on the right way to take ownership of the subject.
The second highlight of the first day will be the intervention of Masahiro Hara, the creator of the QR Codewho is returning to France for the first time in 20 years. He will talk to us about how the QR code has brought a new customer experience to marketers and will give his vision of the next developments… Participants will also be able to attend Amazon’s keynote on data, TV and its developments, as well as the Prime Video offer. These topics are, of course, current. Finally, we will be able to follow the conference on the evolution of the CMO function by 2034. Thomas Husson from Forrester will be joined by Rodolphe Pachot, Marketing Director of Generali to share their vision…
Source: www.e-marketing.fr
