It was his “great unfinished project”

Apple appears to be rethinking a project discarded from Steve Jobs’ time

It seems that Apple has unearthed an old project that already seemed definitively abandoned and that was an old dream of Steve Jobs himself. Between 2009 and 2011, it was rumored that Apple was working on its own televisionbut after Jobs’ death the project was forgotten. That is why it is known by many as Steve Jobs’ great unfinished project.

Apple has Apple TV and Apple TV+, but according to indicates Mark Gurman in his newsletter Power On, Apple has been “evaluating the idea of ​​making an Apple-branded television”. But, curiously, its launch depends on another device.

Apple is considering launching a television, but some conditions have to be met

Mark Gurman has explained that Apple is thinking about launching a new television, however everything is conditional on the success of the “HomePad.” This touch screen device for home control It will be launched throughout next year and may be the first in a new series of devices.

Apple doesn’t have anything like it on the market and This device will be the one that leads the way. Gurman talks about a kind of small, square 6-inch iPad, with a touch screen with widgets for home control, with Siri and Apple Intelligence and with built-in speakers and battery as well as different supports.

One of Steve Jobs’ dreams could come true

This device should launch throughout 2025 at a competitive price to see the response of users. If anything, Apple is working on a second high-end device that would have a larger screen and a robotic arm, probably to move and direct the screen toward users.

So far, this is something we already knew from previous rumors. But now Gurman assures that if these types of devices are successful, Apple is considering the idea of ​​​​launching a large televisionwhich would also function as a smart screen, in addition to incorporating an Apple TV inside.

If the product is successful, it will help lay the foundation for more home devices. Apple is working on a high-end AI companion with a robotic arm and a large screen that could serve as a follow-up. The company could also put more resources into developing privacy-focused mobile robots, cameras and home speakers. It might even reconsider the idea of ​​making an Apple-branded TV, something it is evaluating. But if the first device fails, Apple might have to rethink its smart home ambitions once again.

It is true that many things have to be fulfilled for us to finally see an Apple television, although the company also stopped manufacturing monitors at the time and now we have the Pro Display XDR and the Studio Display. Furthermore, I think that Apple has left the smart home market aside, but with Apple Intelligence it can be reborn. Siri is now more capable and perhaps this device can intelligently control our home without having to make too many configurations.

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