Jaguar is preparing to enter its next era with the unveiling of a new concept car to announce its long-awaited electric GT on December 2.
Autocar previously reported that the radical concept would be unveiled next month, and the brand has now confirmed that the “next phase of Jaguar’s transformation” will be revealed at Miami Art Week on December 2.
The car is set to demonstrate a new design language that will define the three-model lineup, which consists of a four-door GT, an SUV and a sedan. All three will be based on the long-wheelbase JEA platform, which is being developed exclusively for use in new-era Jaguar models.
The GT is expected to have a range of more than 430 miles (692 km) and power in excess of 575 hp. Prices will start from around £100,000.
Jaguar CEO Ravdon Glover recently told Autocar that the decision to unveil the concept in the US was driven by the importance of that market, but added that the brand is not neglecting its origins.
“Don’t think of it as ‘Britain doesn’t matter,'” Glover said. “It’s a really important part of the brand. But we are also a global brand. And look at the size and scale of the US market. It is really important for us.”
JLR announced in August that it had begun testing camouflaged prototypes of the next-generation Jaguar. The GT should go on sale at the end of next year, and the first deliveries will take place in the summer of 2026.
Jaguar recently stopped selling new cars in the UK, ceasing production of the F-Pace SUV for its home market. However, that model remains available in other markets.
Production of the F-Pace for global markets will end in the first quarter of 2026, JLR CEO Adrian Mardell said.
Jaguar announced last year that it was completely relaunching as part of JLR’s Reimagine strategy, with no direct replacements planned for any of the earlier models. Instead, Jaguar is moving upmarket to sit alongside the Range Rover, Defender and Discovery as one of JLR’s four “pillar brands”.
Although the market is looking for SUVs of all kinds, the segment is already largely covered by the other JLR brands Range Rover, Discovery and Defender. Instead, Jaguar, with its new focus on smaller-volume, higher-margin vehicles, can target segments where other JLR brands are not present.
The first proof of this will be the four-door GT. The first of the three-car range, it will be built in Solihull and will not only be Jaguar’s most powerful production car ever built, but will also surpass the electric I-Pace in terms of range and charging capacity.
The new Jaguars will be “exuberant, fearless and stunning,” according to the company. The inspiration is the philosophy of Jaguar founder William Lyons that Jaguars should be “a copy of nothing.”
Jaguar will target wealthy American buyers in the future, and it will do so with a polarizing design. At Jaguar, they want to repeat the success of the 1990s, especially in North America, when their cars were more expensive and aimed at a more affluent demographic than the brand did in previous years.
“There are 20 million millionaires in the US alone,” says company CEO Adrian Mardell. “So lower volume, higher price, that’s absolutely the right position for Jaguar today.”
The volume will be around 50,000 cars per year for the entire range. The cars will be built in a new dedicated facility at JLR’s Solihull manufacturing facility.
Parent company JLR also announced that its profit for the first half of the financial year 2025 (from April to the end of September) increased by 25% compared to last year. It stands at £1.1bn, despite an aluminum shortage which limited production during the second quarter (July-September) and saw pre-tax profit in the period fall 10% year-on-year to £398m.
The company said it expects production volumes to “rise strongly” in the second half of the financial year as aluminum supplies return to normal.
JLR has also reported strong interest in the future Range Rover Electric, with 48,000 potential buyers registered on a waiting list.
Prepared by: Ivan Mitić – Autoblog.rs
Source: autoblog.rs
