Jaguar will undergo a major change, given the fact that the British manufacturer will sell only electric cars from 2025. To mark this milestone, Jaguar is announcing a rebranding process, as well as a new logo for the electric age.
The British automaker has announced a rebranding process and a new logo that will see it move forward into a new era for Jaguar. Starting in 2025, the company will only sell purely electric cars, and the change will begin on December 2, 2024, when the concept that will foreshadow the first model of the new generation of electric cars will be officially presented.
From now on, the brand will operate under the philosophy of ‘Exuberant Modernism’, which it calls ‘a creative philosophy that underpins all aspects of the new world of the Jaguar brand. It embraces bold designs, unexpected and original thinking, creating a brand character that will capture attention through fearless creativity.”
The new Jaguar concept debuts on December 2
The concept that will be presented at the beginning of December will foreshadow the first new generation electric model from Jaguar. His new concept will be unveiled on December 2, during Miami Art Week. It will showcase the design of Jaguar’s upcoming model, an all-electric four-door GT that will develop more than 575 hp. The manufacturer also said that its upcoming luxury electric model will be able to travel about 700 kilometers on a single charge and will cost more than 100,000 euros.
Recently, Jaguar also published the first pictures of a camouflaged prototype, and we were able to see some defining design traits for the upcoming electric GT. For example, the vertical front end is reminiscent of Jaguar XJs of old, while the slim profile will help the car’s aerodynamics, which Jaguar needs if its future model is to achieve its promised range.
Source: www.promotor.ro
