Jaguar’s chief executive said he was disappointed by the “heinous hate and intolerance” sparked by a clip of a new ad this week. car companies.
The luxury car brand posted a 30-second video on Xu showing models posing in brightly colored clothing, but not the vehicles.
As he states Index.hr, The clip caused a stir online and has around 120,000 comments, with the social network’s CEO Elon Musk writing: “Do you sell cars?”
Jaguar CEO Reoudon Glover told the Financial Times: “If we play the same way as everyone else, we’re just going to drown. We have to re-establish our brand and at a completely different price point, so we have to act differently.”
Glover added: “We don’t necessarily want to lose all our customers. But we need to attract a new customer base.”
He denied the video was meant to be “woke” and said he was disappointed by the “heinous hatred and intolerance” in the comments about the individuals in the video.
In response to Musk’s comment on X, Jaguar said, “Yes. We’d love to show you around. Will you be joining us in Miami on December 2nd?”
Responding to another user who asked where the cars were, the company said: “The story is developing. Stay tuned.”
Source: Index.hr
Photo: Screenshot / Jaguar YouTube
Source: autoblog.rs
