Rich modernism – that’s what Jaguar calls its new design philosophy. Instead of rich, we can say rich, saturated, or perhaps full of emotions – the point is that the restraint that has long characterized Jaguar, like any decent British premium brand, is a thing of the past. Very.
Copy nothing – this is the other main directive, which is said to have been said by the company founder Sir William Lyons, namely that Jaguar can never copy others, neither in its form nor in its technical solutions.
The first product related to the new image has not been presented yet, but the style elements related to corporate communication have been, and some of them will certainly echo on the cars as well.
Such is the branding, which spells out the brand name in a minimalist, modern font. The Leaper, i.e. the jumping Jaguar, remains, but a world is built around it from parallel lines. However, the most surprising thing is the bold choice of colors, which will probably be echoed in the tones of the bodies and interiors – if this is the case, the Jaguars of the future will not resemble the models we currently know much.
Source: www.vezess.hu
