Generali x jcdecaux x SPA campaign
With the support of the SPA and the DENTSU agencies, JCDecaux and Generali deployed an awareness campaign this Tuesday, November 19, to encourage physical activity among overweight urban dogs.
Led by Generali in partnership with JCDecaux, the DENTSU CREATIVE and dentsu X agencies, as well as the SPA, the dog sport awareness campaign deployed by the insurance company in the streets of Boulogne-Billancourt lasted one day . While 40% of city dogs are overweight, this operation is part of the “Urban Doggy Fit” program adopted by Generali. The company thus aims to transform the Parisian streets into a giant sports hall.
An ambitious media plan
The program “Urban Doggy Fit” offers sports tutorials developed by a dog trainer and dedicated directly to dogs. In the latter, she explains how to use urban space such as posts or benches, in order to carry out simple fun exercises. A media plan orchestrated by dentsu X will also be deployed from Wednesday, November 20, at the national level. We will find a JCDecaux poster campaign, visible from November 20 to 26, 2024, on bus shelters, 2m2 street furniture and kiosks.
JCDecaux development director, Pierre-Henri Bachot, is delighted: “We are delighted to participate in this unprecedented operation in France, led by Generali, in collaboration with dentsu and with the support of the SPA. Thanks to the event of this bus shelter, we were able to appeal to and attract the attention of passers-by. This operation proves, once again, JCDecaux Live’s ability to offer brands innovative and creative campaigns, showcasing their products and services on its street furniture.“, he said in a press release.
Source: www.e-marketing.fr
