(Health Korea News / Lee Soon-ho) Jeil Health Science (CEO Han Sang-cheol) is launching a new advertising campaign featuring the ‘Penguin’ character with 40 years of tradition.
This advertisement was produced with the ‘penguin’, the symbol of the Jeilpaf brand, at the center. This advertisement, which is a modern reinterpretation of the ‘Jeilpaf’ advertisement that was very popular in the 1990s, adds a sense of familiarity by bringing back the penguin character that has been loved by people of all ages for 40 years, along with nostalgic advertising phrases such as ‘I’m busy, I’m busy’ and ‘I’m Jeilpaf’.
An official from Jeil Health Science said, “‘Jeil Pap,’ a synonym for patches, has already celebrated its 40th anniversary thanks to the love of many people,” and added, “We hope that this advertisement, which will be released through YouTube and outdoor advertisements, will allow many people to reminisce about various memories related to Penguin Pap.”
Jeilpaph, which celebrated its 40th anniversary earlier, introduced a retro package using the penguin character design, a product advertising model from the 1980s, in January of this year. A Jeil Pharmaceutical official said, “We are fulfilling our social responsibility by running a campaign to donate a portion of our annual sales profits,” and “We plan to further strengthen our connection with consumers through these activities.”
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Source: www.hkn24.com
