Splitting social media accounts is becoming a common point of contention in divorce, with significant financial value and potential for growth, TechCrunch reports.
More and more divorce lawyers are facing problems in valuing and dividing social media accounts, now considered valuable assets.
In the case of influencer Kat Stickler and ex-husband Mike, the divorce resulted in the sharing of a joint TikTok account with millions of followers and significant income. Kat gained control of the account, while Mike was not so lucky and found himself in the position of starting a career in sales, left with a less active YouTube account.
Social media accounts, the source of income for many influencers
For many influencers, social media accounts are both their source of income and their calling card.
For example, financial education content creator Vivian Tu included her social media accounts in her prenuptial agreement. “Social media is my resume,” Tu told the Wall Street Journal.
Moreover, in an increasingly digitized world, the valuation of online assets can become a legal challenge, especially considering that some social media accounts offer significant financial opportunities and long-term growth potential.
Source: www.descopera.ro
