American company Juniper Networks recently unveiled a BtoB campaign featuring actress Christina Hendricks to mark the launch of its new AI Native Networking platform.
This summer, American telecommunications company Juniper Networks, which specializes in networking and security solutions, announced the launch of its AI Native Networking platform. Using artificial intelligence, it was designed to simplify the user experience, improve security and optimize network performance.
According to the company, this new tool allows a network to be deployed nine times faster, with up to 90% fewer incidents and the time spent resolving them halved. “Juniper delivers the agility, automation and assurance you need to simplify operations, increase productivity and achieve reliable performance at scale.”assures Jean English, CMO of Juniper Networks, in a blog post published on July 15.
Christina Hendricks as new ambassador
For the occasion, the telecommunications company unveiled its new campaign – entitled “The NOW Way to Network” – aimed at “to demonstrate the revolutionary approach of this new platform”as she explains in a press release.
Who better than the star of Mad Men Christina Hendricks to embody this new campaign? “When it came time to choose our new spokesperson for our exciting new advertising campaign, we had specific requirements. This person had to represent the past, present and future all at once. Modern and relevant, yet classic and timeless. And when we had the opportunity to work with the incredible Christina Hendricks, known for her many iconic roles, we knew we had found the right partner.”writes Jean English.
In the promotional video, the actress who plays Joan Holloway in Mad Men walks through the offices of one of the companies that has already adopted the platform, which is supposed to guarantee foolproof efficiency. To illustrate this idea, the latter’s employees walk and work at full speed, while Christina Hendricks presents the various advantages of Juniper’s new tool. “Of many celebrities embody BtoC campaigns. BtoB brands are also adopting this strategy in order to create a faster connection with a person, regardless of whether they are not the end consumer, but the CEO or CIO of a company”the company explains in the same press release.
Other new features in perspective
And according to Juniper’s marketing manager, this innovation will certainly not be the last. “Just as we did with our AI Native Networking platform, Juniper will continue to relentlessly innovate and push the boundaries of what’s possible in networking, finding the answer before anyone even knows there’s a problem to solve. Because, as one of Christina’s iconic characters once so eloquently said, ‘I’m in the business of thinking of things before people know they need them.’” he concludes.
Source: www.e-marketing.fr
