KB Live Mobile, the mobile communication service of KB Kookmin Bank (CEO Lee Jae-geun), was selected as an excellent company in the ‘2024 4th Korean Consumer Protection Index (KCPI) Survey’ hosted by Korea Management Association Consulting (KMAC). announced that it had been selected.
The ‘Korea Consumer Protection Index (KCPI)’ is an index that shows consumers’ perceived level of consumer protection quality of each company, and consumers who have directly experienced a company’s products and services rate how much effort the company is making to protect consumer rights and interests. Evaluate.
KB Live Mobile was selected as an excellent company for two consecutive years in recognition of improving the image of the entire industry through consumer protection. ▲Becoming the first budget phone operator to operate a customer center 24 hours a day, 365 days a year ▲Establishing a dedicated user protection organization in 2022 ▲Establishing a user complaint handling system ▲Actively responding to damage relief and service failures ▲Renewing consumer protection-related systems and services such as voice phishing fraud prevention introduced and led the market change.
In addition, since August of this year, KB Live Mobile consultation has been available at branches, expanding customer accessibility, and practicing ESG, such as providing ‘sharing discounts’ for socially vulnerable groups and raising donations in connection with telecommunication products.
Source: www.nextdaily.co.kr
