DAPURPACUID – The 2024 People’s Market Festival (FPR) continues to the next city, namely in Kediri, East Java, which takes place at Pasar Pahing, Singonegaran Village, 5-6 October.
Adira Finance chose this location as the next point after Rangkasbitung Market because it has become the oldest legendary market in Kediri and for the surrounding community.
Despite experiencing significant developments after major renovations in 2008, Pahing Market, like many other traditional markets, is still facing the challenge of a decline in the number of visitors.
This market has developed into a semi-modern traditional market with more than 1,300 traders offering a variety of products, from basic necessities, seafood, textiles, to household equipment.
The characteristic of this market is the presence of furniture stalls and vermak tailoring services which also add to the attraction for visitors. More than that, Pahing Market has been transformed into a gathering space for local culture and typical culinary delights.
The challenge from the market itself that has led to a decline in visitors is a shift in people’s shopping behavior who prefer modern shopping centers and e-commerce platforms.
This of course has an impact on decreasing income for some traders. This market is still minimal in terms of digitalization, causing the market to lag behind in terms of modernization.
Better digitalization can help attract buyers, especially from the digital generation who are more accustomed to online transactions and non-cash payment systems.
Through FPR 2024, PT Adira Dinamika Multi Finance together with PT Bank Danamon Indonesia as the parent company, are trying to reactivate the potential of traditional markets at Pahing Kediri Market.
Collaborating with the Sharia Business Unit and partnering with PT Zurich General Takaful Indonesia (Zurich Syariah), FPR 2024 aims to invite people to return to the people’s market.
Through the #SahabatPasarPeople movement, FPR 2024 wants to make Pahing Kediri Market a more competitive center for social and economic activities.
“We fully support the regional government’s strategy to strengthen the Pahing Kediri Market through holding FPR 2024,” said Head of Regional SSD East Java Adira Finance, Agus Hartanto.
“Through various programs that support trader empowerment and market revitalization, we believe that people’s markets will remain an important part of local economic development as well as cultural preservation,” he added.
Merci Santi Adriani, Syariah Funding Business Head, Sharia Business Unit of Bank Danamon Indonesia said, at this FPR, his party took a role in providing education and literacy related to Hajj to traders in the market.
Not only education, he continued, Danamon Syariah also introduced several savings products for traders who want to prepare for Hajj with the iB Hajj Savings Plan.
“The aim is to make it easier for market traders to carry out financial planning to realize their dreams and obligations to worship in the Holy Land as well as Wadiah Savings which can help simplify daily transactions,” he added.
“Zurich Syariah welcomes this collaboration to have a positive impact on society and increase insurance inclusion and literacy in Indonesia, targeting traders and communities around traditional markets,” said Zurich Syariah Sales and Distribution Director, Auralusia Rimadiana.
Responding to challenges regarding digitalization, FPR also holds special training aimed at helping traders transform into the digital realm.
This training was held to equip business actors in Pahing Market, especially regarding skills in utilizing digital technology such as using business platforms and non-cash payment applications.
Apart from that, participants also gain a deeper understanding of financial literacy, so they can be more effective in managing their business finances.
As part of FPR’s commitment to support the competitiveness of local products, a halal certification program is provided for products produced by traders.
This aims to ensure that products sold at Pahing Market can meet nationally recognized quality and halal standards, so as to attract wider consumer interest.
The Halal Certification Program was given to 34 traders involved in FPR 2024, in accordance with Adira Finance’s age of 34 this year.
The stages in the halal certification process that are carried out include registration and initial verification, halal assistance training, halal audit, evaluation and recommendations, issuance of halal certificates, as well as periodic monitoring to ensure that halal standards are adhered to by traders.
Yusron, Head of Syariah Adira Finance, said that through this program his party is committed to helping traders increase consumer confidence and strengthen the competitiveness of their products.
“This initiative is part of our efforts at FPR 2024 to encourage traditional markets to continue to develop and meet consumer needs with standards set by the government.”
“This FPR provides many benefits for us traders. We received useful training, especially on financial management and the use of digital technology. “Thanks to FPR, I feel better prepared to face competition and am optimistic that Pahing Market will continue to develop,” explained Siti Komariyah, one of the traders at Pahing Market.
Waste Management Program
The FPR program does not only focus on business matters, it also touches other sectors, namely integrated waste processing as an effort to answer the challenge of improving cleanliness and tidiness at Pahing Market.
One of the steps taken is an educational campaign for traders. Through this program, traders are encouraged to actively participate in maintaining the cleanliness of the area around their stalls and implementing proper waste disposal practices.
As concrete support, FPR provides waste shredding machines that will help the market waste management process. This machine allows processing organic and inorganic waste more effectively.
This can reduce the volume of waste and encourage recycling efforts. Waste sorting bins and trash carts were also provided to support improving the cleanliness of the market environment.
“As part of our commitment to create a more comfortable market, we are revitalizing public facilities, including prayer rooms and toilets,” said Head of Brand & Corporate Communication Adira Finance, Gandhy Inderayana.
Apart from that, added Gandhy, a donation of 50 trees was also provided by Adira Finance to support reforestation and improve the quality of the market environment.
“This revitalization step also supports the Regional Government’s strategy in maintaining the sustainability of the market as the center of the people’s economy,” said Gandhy further.
In order to encourage community participation, including visitors, traders and the Pahing Market ecosystem, FPR presents a series of activities that function as a platform to connect all parties in a lively and interactive atmosphere, including:
● Sharia Financial Inclusion Exhibition, to increase public understanding and access to sharia financial products and services. Various offers are presented by Adira Finance.
Visitors who apply for motorbike credit are offered an installment discount of IDR 100 thousand and a 3x installment discount for certain brands.
For e-bike (electric bicycle) credit, a 1x tenor discount is available for the Viar brand. For applying for a cash loan with a vehicle BPKB guarantee, you will get cashback of IDR 300 thousand.
Then consumers who apply for Umrah financing will get cashback pocket money worth IDR 1 million and an additional IDR 100 thousand adirapoin.
● Emission Test and Test Ride, to increase awareness of the importance of maintaining air quality and support the use of more environmentally friendly vehicles.
● Free Health Services, in the form of checking blood pressure, blood sugar, cholesterol and uric acid which can be participated by 200 market traders.
● Market Children’s Fashion Show Competition, a competition event open to the public with the theme Recycling in Style.
● Cooking Competition with the theme Local Flavor Creation: Taste Competition, Talent Competition.
● Zumba and market cleaning, which was participated in by traders, visitors and the community around the market as a form of concern for health and environmental cleanliness.
● Generation of Children Loves the Market, is a program that invites elementary school children to visit the market, where they will take part in fun and educational activities, such as storytelling and coloring sessions.
● Education on Safety Riding, Health and Dear Bumiku, as an effort to improve safety, quality of life and environmental awareness.
● Music Entertainment and Cultural Arts Performances, to entertain the public and preserve local cultural riches with various activities featuring regional arts and cultural performances as well as local community performances.
For information, Adira Finance’s new financing for the East Java region in Semester 1 2024 was recorded at IDR 1.6 trillion. The motorbike segment contributed 46% of total new financing in East Java, followed by the car segment at 31% and the non-automotive segment at 23%. (dpid/TH)
Source: dapurpacu.id
