“King of Pick-Ups” Dominates 45% of Suzuki’s Total Car Sales

DAPURPACUID – Entering its golden age, the Suzuki New Carry is increasingly shining as an icon of Indonesian automotive. This legendary car has been the mainstay of Indonesian entrepreneurs for almost 5 decades.

Up to the fifth generation, the Carry model still maintains its main advantages in the form of large carrying capacity, long durability, and efficient and easy-to-maintain engines. Accompanying the growth of local entrepreneurs’ businesses, the ‘King of Pick-Ups’ is ready to deliver logistics mobility in the era of digitalization of micro, small, and medium enterprises.

In line with the government’s efforts to improve the digital economy in Indonesia with a target of 30 million MSMEs entering the digital market, Suzuki welcomes the program that has been started since 2023. According to Harold Donnel, 4W Marketing Director of PT SIS, support from various industrial sectors is very important for the smooth running of this program.

“As an automotive manufacturer, we also focus on providing commercial vehicles as a means of supporting business activities along with positive efforts from the Government. In this case, business actors need vehicles to accommodate their needs, provide efficient delivery times, and respond quickly to consumer demand. Answering this challenge, customers can utilize the New Carry to run operational processes and smooth business and business of the Indonesian people,” explained Harold.

According to data from the Indonesian Chamber of Commerce and Industry, in 2023, the Micro and Small Industry (IMK) sector showed positive achievements, especially in the fields of ready-to-wear clothing, food, and basic metals. To continue to drive this growth, support is needed through various efforts, one of which is a flexible, reliable, and affordable transportation solution to manage daily operational and distribution needs.

New Carry is here to answer the transportation challenge in the light commercial vehicle category by offering superior dimensions in its class. The length of the bed is 2,505 mm and the width is 1,665 mm (for the flat deck variant) or 1,745 mm (for the wide deck variant). These dimensions make it 155 mm longer, 160 mm wider, and 125 mm higher in its class, providing the most spacious cargo space to carry more goods.

These specifications are the ideal choice for today’s business people amid the importance of prioritizing the delivery of various types of goods with high cubic efficiency. No doubt, the larger carrying capacity of up to 1 ton also contributes to providing benefits for business operational savings.

Plus, the overall length of 4,150 mm and wheelbase of 2,205 mm, combined with the smallest turning radius in its class (4.3 meters), benefits from being extremely easy to maneuver on narrow roads and challenging locations.

Among business people and commercial vehicle owners, New Carry is also known as a fuel-efficient pick-up with very affordable maintenance costs. Since the purchase until the next three years, entrepreneurs can enjoy more benefits without having to worry about maintenance costs.

Modification of New Carry into Micro Trans at GIIAS 2024

Until now, only Suzuki dares to provide after-sales service in the form of oil changes and free service up to a distance of 50,000 km. The offer is more profitable for entrepreneurs who are eager to rise amidst the current economic conditions.

As the backbone of transportation for entrepreneurs throughout Indonesia, Suzuki is present with the support of more than 300 outlets and 200 official workshops spread throughout the country as a guarantee of security for vehicle owners to get quality maintenance services anytime and anywhere, so that the wheels of the economy of business actors continue to turn without obstacles or worries.

Running a business using New Carry is also not burdensome from the start because it can be owned at a competitive price starting from IDR 169,500,000,- along with a purchasing scheme according to your needs.

More than just a local mainstay, the quality of the ‘King of Pick-Ups’ has also been recognized worldwide. Ongoing exports to various countries show that Suzuki’s light commercial vehicles are not only in demand domestically, but also abroad. Indonesian entrepreneurs are increasingly confident in choosing the New Carry, both to start new businesses and to develop existing businesses.

Modification of New Carry into Coffee Truck at GIIAS 2024

Armed with such reliability and toughness, business people trust their operational needs to Suzuki’s commercial vehicles. In the last five years, this commercial vehicle has pocketed six recognitions in the form of awards from various Media as the best commercial vehicle.

This appreciation is also reflected in Suzuki’s sales data. In August 2024, the New Carry dominated 45% of Suzuki’s total sales, proving that the ‘King of Pick-Ups’ is not only superior on paper, but also in the hearts of consumers.

“Always trusted as a transport vehicle from the first generation to its successor, makes this model increasingly show its existence. In order to continue to attract public attention, from July to September we are giving a bonus in the form of a pair of tires for every purchase of the New Carry, with the philosophy and hope that the wheels of business can continue to turn tirelessly. Don’t forget to thank loyal customers who always trust Suzuki products to meet their daily needs,” concluded Harold.(dpid/BGS)

Source: dapurpacu.id