(Health Korea News / Ji-in Yoo) Korea Otsuka Pharmaceutical has selected actress Hye-ja Kim as the new model for its health functional food brand ‘NatureMade’ and is releasing a new advertising video containing its 50-year history and values.
This commercial was designed to emphasize the corporate philosophy of founder Barry Pressman, who said, “We must find a better alternative for the health of our families.” In the video, Hyeja Kim communicates with her baby through gentle eye contact and touch, and expresses the importance of “filling each day well.”
Established in the United States in 1971, Nature Made is a health functional food brand that offers a variety of health solutions based on over 50 years of scientific research and data. It only offers products that have passed strict quality standards from raw material selection to processing and production, and has been firmly established as the No. 1 brand in sales in the United States for 20 years.
In the domestic market, it was officially launched in 2018 and is strengthening brand awareness and reliability by introducing various product lines such as ▲Active Daily Multi for Women ▲Active Daily Multi for Men ▲Active Daily Multi for All ▲Super Omega-3.
An official from Korea Otsuka Pharmaceutical Nature Made said, “As a traditional health functional food brand, we have chosen national actress Kim Hye-ja as the model who can best express and publicize our 50-year history, confidence in quality, and Nature Made’s commitment and promise,” adding, “We plan to carry out various brand activities with Kim Hye-ja in the future, so please show a lot of interest.”
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Source: www.hkn24.com
