Caramel, salted butter, chocolate… and the Eiffel Tower: the new doughnut recipe pays tribute to the magic of the symbol of Paris. “Paris by night” is available, in a limited edition, from July 25.
The doughnut brand, Krispy Kreme, is innovating once again by launching a new recipe: “Paris by night”. Paying homage to our beloved Eiffel Tower, these new treats are available, in limited edition, from July 25, in the eight points of sale in Paris and Île-de-France. At the flagship at Westfield Forum des Halles, at the 5 kiosks in the Lyon and Marne-la-Vallée Chessy train stations, as well as in the Val D’Europe shopping centers, at Westfield Rosny 2 and Créteil Soleil (inaugurated on July 23), then in the 2 cells of the Gare Saint-Lazare and Passage du Havre shopping centers.
A little treat during the Olympics?
The “Paris by night”, this new doughnut, is launched exclusively by Krispy Kreme in France, on the occasion of the Paris 2024 Olympic Games. It is composed of a salted caramel flavored filling, one of the favorite flavors of the French, a chocolate and caramel flavored icing, a chocolate Eiffel Tower, decorated with sugar stars that recall its illumination. Some 30 dozen “Paris by night” will be made daily by the “Krispy Kremers” and offered in the brand’s various points of sale.
Gourmet perfumes
It will be sold at a price of 4.10 euros per unit and 6.30 euros with the “Formule gourmande”, including a gourmet drink and a doughnut of your choice. You will have to add 0.30 cents for each doughnut “Paris by night” chosen in the assortment box, to compose yourself with the 13 available recipes, initially sold at 16.50 euros for the one of 6 and 24.90 euros for the one of 12.
“We are very happy to offer this second new product, after our special Valentine’s Day box last February. Our aim is to make the brand a part of the highlights of Parisians and people from the Paris region and to bring them as much joy, happiness and sharing as ever, the core values of Krispy Kreme, with new gourmet recipes. This is an important week for Krispy Kreme, which is also marked by the inauguration, on July 23, of Créteil Soleil, our 8th point of sale,” says Alexandre Maizoué, general manager of Krispy Kreme Doughnuts France, in a press release.
Source: www.e-marketing.fr
