Advertising poster for La Fabrique Cookies
From November 8, the La Fabrique Cookies brand will unveil a series of three visuals broadcast in strategic locations in Paris. It is with the help of the Gangstères agency that these advertising posters will be projected in the capital.
The Ile-de-France cookie brand is entering the world of Digital Out-Of-Home display. It is with the Gangstères agency, which supports leading advertisers such as Aperol and Yop, that it has joined forces to launch and distribute its advertising panels.
This campaign marks a turning point in La Fabrique Cookie’s communications strategy. With slogans like “Brookie Crookie Gaulkie… Can we be serious for two minutes?” the teams decided to focus everything on humor without forgetting the brand values.
“We chose to adopt a humorous tone to publicize the fundamentals of the brand: the fresh butter, the recipe and quite simply the cookie!” says Barbara Chambers, co-founder of the Gangstères agency, in a press release.
A campaign broadcast in three emblematic places in Paris
The posters will be displayed in three strategic points in Paris on screens located at the Gare de l’Est, Opéra and La Défense. For two weeks, starting November 8, 2024, these transit locations will provide strategic visibility to La Fabrique Cookies, capitalizing on proximity to its points of sale to attract new customers. “HASfter months of preparation with Gangstères, I am proud to launch THE campaign that will shake up! Gangstères was able to bring the spirit of Fabrique Cookies to life with a peppy, bold and impactful message. concludes Alexis de Galembert, the founder of the brand.
At the same time, La Fabrique Cookies is also present on TikTok and has already recorded more than 10,000 subscribers thanks to the support of the communications agency.
Source: www.e-marketing.fr
