The Amsterdam fashion brand La Fam is taking an important step in its growth with the opening of a first shop-in-shop in the renovated Glamcult store, located in the center of Amsterdam. This new collaboration offers La Fam the opportunity to present its entire collection in one physical location. Until now, the collection was only available online and through selected points of sale in Europe.
- La Fam opens its first physical shop-in-shop in the Amsterdam Glamcult store.
- The shop-in-shop presents the complete unisex collection, inspired by contemporary youth culture.
- La Fam not only wants to sell clothing with this location, but also create a meeting place.
La Fam, known for its unisex fashion inspired by contemporary youth culture, has collaborated with the team at Glamcult to create a space that aligns with the brand identity. The shop-in-shop combines witty, custom-made elements such as the specially designed “F bench”, cartoonish clothes hangers and a large wooden artwork.
The brand proudly shares on social media that this location is not only a place to purchase the collection, but also a place where customers can come together to get acquainted with “the world of La Fam.” This shop-in-shop marks an important milestone for the brand in its ambition to become not only a fashion brand, but also a meeting place for the young fashion community in Amsterdam.
Source: fashionunited.nl
