Twenty years since its debut, it’s here! You ask what? The Nike Air Max 97 model reappears on the scene and a great color collection for autumn 2017. However, the candy of the collection is the exclusive collaboration with the Swarovski brand and the unique Air Max 97 Swarovski model with Crystal Fabric.
One pair of Nike Air Max 97 in size 7 has on its upper approx
55,960 crystals. But since this is an exclusive collaboration, the collection is Nike Air Max
97 Swarovskand limited. And it only reaches her
2 100 lucky people all over the world.
Exactly twenty years ago, Nike introduced silver shoes Air Max
97which were inspired by the industrial modification of mountain bikes. Since then, this model has become very popular, not only for its design, but also for the comfort it provides. Now, however, the designers have come up with something unique – they have raised the super sports shoes to a level – they have decorated them with uncut Swarovski crystals, which underline the bright and original look of this model.
The whole idea was born while traveling team Nike to society Swarovski in Wattens, Austriawhere they learned a lot about the history and development of Swarovski products (these include jewelry and watches, clothes, fabrics, interior decoration and cars). The NikeWomen development team was particularly excited tkanina Crystal
Fabric. This material contains approx 1.7 million crystals per square meter.
“It was a very exciting project in terms of material innovation,” says Marie Crow, director of material design for
NikeWomen. “We were most excited about Crystal Fabric for its amazing shine and durability, so we decided to use it on the iconic Air Max 97.”
Swarovski Crystal Fabric is attached to the shoe using thermal expansion without any stitching and in such a distribution that the light is refracted during movement and maximum brightness and sparkle are achieved. One pair of Nike Air Max 97 has approximately over 50,900 crystals on its upper. Shoes were introduced in the spring in black colorso now comes the news in silver color. This unique Air Max 97 design is an example of how the dynamic shape of the shoe combines with lightness and elegance.
It’s the first time Nike developers have combined the precious material with Air Max 97 footwear. “We are honored to be a part of this creative collaboration with Nike,” he says executive member of SwarovskiMarkus Langes-Swarovski.
And now the main thing: the Nike Air Max 97 Swarovski will be available worldwide, and from September 7, 2017 in all women’s sizes in quantity 2100 pieces. Are you looking forward to them?
Photo source: Nike
Source: www.luxurymag.cz