The Amsterdam full-service media agency L’AGENCY announces a merger with the international PVC Group. L’AGENCY, founded by Lena Sommerdijk in 2017, has grown in recent years into an agency dedicated to influencer management, marketing and PR.
The agency manages the management of well-known names such as Arie Boomsma, Yara Michels and Alejandro Zwartendijk, and also represents brands such as Nespresso, Balmain Hair and the Rijksmuseum at PR and marketing level.
The PVC Group, led by Pierre-Henri Caillavet, is the parent company of a prominent range of international modeling agencies. In the Netherlands, Touché Women, Max Men, Ulla Models and the former Future Faces belong to the group. Internationally, the group includes Bananas (Paris), Karin Models (Paris), The Squad (London) and Dominique Models (Brussels). Big names such as Winnie Harlow, Monica Bellucci and Jourdan Dunn are part of the portfolio.
L’AGENCY will be the first full-service media agency to join the PVC Group.
The board of the PVC Group in the Netherlands now consists of Lena Sommerdijk (L’AGENCY), Freek Koster (Max Men) and Veerle Gorter (Touché Women & Ulla Models).
Source: www.emerce.nl
