Last year, after three years of suffering, the global smartphone market was able to grow again, thus breaking the curse that afflicted the players in the segment, which in 2023 depressed the players in the segment the most. According to Counterpoint Research’s preliminary report, the two largest players in the market, Samsung and Apple, were largely stagnating in the same place last year.
Meanwhile, the entire market grew by roughly 4%, which at first glance does not seem like a huge result, but compared to the difficulties experienced by the segment in previous years, firstly the lack of chips accompanying the coronavirus epidemic, and then the difficulties caused by economic problems, it is definitely a positive development for the industry.
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Even though the position of the top five in terms of sales ranking in the market competition did not change, i.e. Samsung Electronics was still the market leader last year, although its share decreased by 1 percentage point, it is able to 2023, similar to Apple, which otherwise had a good year it was the year before last. According to Counterpoint analysts, while Samsung’s first AI phones, the S24 series, were particularly well received by the American and Western European markets, the lack of Apple Intelligence functions at the time of release did not help the sales of devices belonging to the Apple iPhone 16 series.
It is gradually getting stronger year by year, but at the same time, Xiaomi is still significantly behind the first two, and the company was the only one in the entire field to show double-digit growth (12%), according to analysts, mainly due to the redesigned portfolio, the strengthening of premium category solutions within the portfolio and thanks to the successful market expansion strategy.
Meanwhile, the biggest loser of the year is Oppo, whose sales fell by 8% last year, which puts the company neck and neck in fourth place with Vivo, which gained roughly the same amount. Although Counterpoint’s graph does not detail the additional actors, the research firm highlights them. that last year’s biggest challengers and fastest growing OEMs were Huawei, Honor and Motorola belonging to the Lenovo group.
Source: www.hwsw.hu
