Laura Belc takes over as Executive Creative Director Saatchi Creative Hub

Saatchi Creative Hub announces the appointment of Laura Belc as Executive Creative Directora position from which he will coordinate the work of the team and redefine the creative direction of the agency, bringing new perspectives to it and the creative department. Previously, Laura led the creative department of The Geeks, part of Saatchi Creative Hub, with over 15 years of experience in network and local agencies in Romania.

“There is no better person to take on this position than Laura. I am convinced that she will infect all colleagues and all projects with her infectious joy and energy, and this is already evident in everything we do. I hold her fists and I’m here to support her with everything she needs,” he declared Vlad PetreCEO, Saatchi Creative Hub Bucharest.

“It’s been almost two years since I became creative director at The Geeks and started working closely with the Saatchi team. And in these two years, I discovered and worked with an incredible, creative and passionate team. I am excited and honored to take over the creative leadership of these agencies and build on a very strong legacy and foundation,” he added. Laura BelcExecutive Creative Director Saatchi Creative Hub

Passionate about all things advertising and with a very digital DNA, Laura has worked on award-winning projects at Cannes Lions, The One Show, Eurobest, Golden Drum, Epica and more. She has coordinated projects for global and local brands such as Magnum, Ben & Jerry’s, Dero, Sandoz, 7Days, Belvita, Mastercard, ING Bank, Mercedes-Benz and many others.

Saatchi Creative Hub Bucharest is an ecosystem formed by the Saatchi & Saatchi and The Geeks agencies, part of Publicis Groupe, one of the largest communication groups in the world and the largest in Romania.

Source: www.iqads.ro