For the end-of-year holidays, Lay’s called on comedian Ahmed Sylla to produce a musical comedy-style advertising film. At the same time, the potato chip brand will open a pop-up in Disney Village.
Christmas is (already) fast approaching! This period is, like every year, impatiently awaited by brands, starting with Lay’s. The crisp brand has, in fact, concocted an ambitious program for Christmas. First of all, the brand decided to team up with comedian and actor Ahmed Sylla “to bring fun and relaxation to the end of year celebrations”. Through an offbeat music video and playlist, the actor intends to establish Lay’s chips as a must-have for a successful aperitif. The opportunity also to highlight the essential range of the Lay’s Paysanne brand.
Entitled “Merry Chipsmas”, this campaign has been rolling out since mid-November on TV and digital and will see its Christmas hit promoted on Spotify in addition to co-branding of the “Christmas Hits” playlist already present on the platform. “What could be better than celebrating the end of year holidays with our Paysanne crisps? With their unique texture and the variety of recipes inspired by the best of our regions, they seemed to us to be the ideal range to accompany this festive period. We are absolutely delighted that Ahmed Sylla lent us a hand with his energy and unique tone to co-create this fun and quirky Christmas campaign.”indicates Lucas Sala Bufill, snacks marketing director of PepsiCo France, in a press release.
A pop-up at Disney Village
And that’s not all: the brand is taking advantage of its official partnership with Disneyland Paris to open, on December 11 at Disney Village, “Lay’s Kitchen”, a pop-up event designed like a kiosk and offering recipes specially designed for the opportunity.
Among them: a mountain tartiflette (reblochon sauce, caramelized onions, vegetable bacon, with pieces of caramelized Roscoff Onion flavor Lay’s chips), a “chocolate avalanche” (dark chocolate, cereal balls coated in white chocolate, with pieces of chips Lay’s Nature) or a “salted butter caramel luge” (crunchy pieces of salted butter caramel, chocolate shavings black, with bits of Lay’s Nature chips).
Source: www.e-marketing.fr
