By combining omnichannel sales technologies with advanced market analytics, Lengow offers a complete suite of intelligent e-commerce solutions to help brands and retailers accelerate their growth.
Lengow, a player in intelligent SaaS e-commerce solutions, has just launched its new suite of products. Designed to help brands and retailers generate profitable growth online, this new offering is based on advanced workflow management technologies, big data analysis, artificial intelligence, while relying on more than 15 years of e-commerce expertise to transform omnichannel commerce.
This unified suite represents a major step forward for Lengow. It combines complementary technologies to offer unique analysis and execution tools. With these capabilities, merchants can intelligently optimize their omnichannel strategies, expand their presence across all digital channels and thus be able to achieve sustainable and profitable growth.
Lengow combines sales channel optimization and market intelligence to enable merchants to deploy efficient and sustainable omnichannel strategies.
Meeting merchant needs
The new Lengow product suite addresses two essential needs of merchants: channel execution and market intelligence.
Channel Executionor optimization of sales channels:
- NetAmplify : Optimization of feed management to create high-performance advertising campaigns on more than 400 marketing channels, including Google, Meta, TikTok, Pinterest and Snapchat.
- NetMarkets : Optimized management and synchronization of sales on more than 70 marketplaces in 47 countries to increase the efficiency of product sheets and orders.
Market Intelligenceor analysis of product and market data:
- NetRivals : Accurate price and competitive product analyzes to help merchants outperform the competition with data-driven pricing strategies.
- NetMonitor : Complete visibility across reseller networks to protect brand integrity and ensure pricing compliance across indirect sales channels.
By combining Channel Execution and Market Intelligence solutions, Lengow offers merchants a complete architecture to maximize their visibility across thousands of sales and advertising channels, while accessing actionable and precise insights to stand out and achieve profitable growth. across all sales channels.
A vision focused on the future
With this product evolution, Lengow also unveils a new visual identity for its 4 solutions. This symbolizes Lengow’s innovative and ambitious mission: to help brands and retailers accelerate their omnichannel growth, thanks to powerful solutions integrating data intelligence and AI.
« This launch represents much more than just a milestone for Lengow: it is a key moment for the e-commerce industry », declares Nicolas Appert, CEO of Lengow. “ With this new suite of products, we offer the most advanced solutions to enable merchants to master the complexity of omnichannel sales and ensure sustainable growth. Exceptional performance was achieved at Lengow during Black Friday 2024, with a remarkable +10.6% growth in GMV generated on marketplaces and more than half a million orders processed in just a few days. These numbers demonstrate the power of our platform and the ability of our customers to scale at scale. This success inspires us, pushes us to innovate further and support our ecosystem to shape the future of e-commerce together. »
Lengow combines sales channel optimization and market intelligence to enable merchants to deploy efficient and sustainable omnichannel strategies.
Source: www.ecommercemag.fr
