Your family is something you are born into. But for the community
LGBTQ+ family is often what they build for themselves and those with whom they form the deepest connections. Maybe they are blood relations, maybe not.
The only thing that matters is people you can count on, with whom you can share your joys and tears, just everything that life has to offer. The Levi’s Pride 2019 collection celebrates these very special families and the strength they demonstrate in creating support, unity and love. Includes t-shirts, jeans, sweatshirts and accessories with the Levi’s logo and Pride rainbow.
A long tradition
“Levi’s has a long tradition of supporting the LGBTQ+ community, which is provided not only by its employees, but also by its fans. We were the first Fortune 500 company to offer equal benefits to same-sex partners in 1992, and our support has been continuous ever since. We are proud to support the LGBTQ+ community every year with our Pride collection as well as participating in Pride events around the world.” he says Jen Seyová, vice president and head of marketing global brands Levi Strauss & Co.
OutRight Action International
The proceeds of this year’s Pride collection, i.e. 100% net profit, will once again support OutRight Action International, an organization that strives to promote the rights of people from the LGBTQ+ community around the world and with which Levi’s has been cooperating for a long time. Levi’s have been the uniform of social progress for more than half a century, and with the Pride 2019 collection, Levi’s continues this tradition and strives to make everyone feel like they have a community that supports them.
The Levis
The Levi’s brand embodies classic style and timeless elegance. Levi’s jeans have been around since Levi Strauss & Co. in 1873 they became the most famous and clothing in the world. The Levi’s brand portfolio is constantly evolving and is unparalleled in the apparel industry. Available in more than 110 countries, this high-end denim clothing and accessories gives people around the world the opportunity to express their individual style.
The Levi’s Pride collection has been on sale since the beginning of August in the Prague Levi’s Stores at Wenceslas Square 10 and in Palladium.
Photo source: Levis
Source: www.luxurymag.cz
