LG U+ announced on the 10th that it won 4 awards at the 17th Korea Communication Awards.
The Korea Communication Awards is a marketing awards ceremony that evaluates the customer communication index of companies and public institutions through the country’s only digital platform. It is hosted by the Korea Internet Communication Association (KICOA) and sponsored by the Ministry of Science and ICT and the National Assembly of the Republic of Korea.
LG U+ received high evaluations in social media usability, digital-based communication index, etc., winning the ▲ Korea Internet Communication Awards General Grand Prize (Minister’s Award) ▲ Korea Internet Communication Awards Grand Prize in the Information and Communication Sector ▲ Korea Communication Awards Grand Prize in the Information and Communication Sector ▲ Korea Digital Contents Award It won grand prizes in all categories, including the grand prize in the collaboration content category. In particular, it solidified its status as a leading digital communication company by winning the overall grand prize at the Korea Social Media Awards for five consecutive years.
Earlier this year, LG U+ unveiled its new brand slogan, ‘Growth Leading AX Company,’ which symbolizes its intention to become a company that grows with customers through the transition to artificial intelligence (AI). Since then, we have been carrying out the ‘ixi production’ project, which uses our self-developed AI ‘ixi’ in all areas of marketing to communicate with customers.
Through the project, we have spread a variety of AI experiences that customers can actually experience. The participatory event ‘Iksi will draw’, which is created by AI when customers describe the image they want on Instagram, received a great response with over 35,000 people participating.
In May, it was the first in Korea to present a TV advertisement created solely with AI, without filming equipment, models, or space arrangements. This advertisement recorded over 13.29 million views. The AI wallpaper service, which uses AI to instantly create a smartphone background image when a customer inputs a prompt, has attracted over 40,000 responses over the past three months since June.
Kim Hee-jin, head of the LG U+ integrated brand marketing team, said, “I am glad that my sincerity in communicating and conveying the changes of LG U+, which is leaping forward as an AX company, with customers has been recognized.” He added, “We will continue to provide digital communication that customers can experience.” “Through this, we will innovate the customer experience and continue to increase the brand value of LG U+.”
Reporter Lee Hwa-yeon hylee@segye.com
Source: www.segyebiz.com
