Lindex by Malina

With its new designer collaboration, Lindex invites us into the world full of patterns and colors in which the Swedish fashion brand lives
By Malina. Together with this popular chain, they have created a stunning summer collection that will make your step into the new season as stylish and original as it can be.

In a swirl of prints

The company By Malina belongs to relatively new ventures. Founded in 2010 under the direction of designer Malina Ek Andrén, fashion enthusiasts probably associate this Swedish brand with her iconic piece – the silk maxi dress from the first collection. Another typical feature of By Malina is the colorful prints, and thanks to them, the brand now ranks among full-fledged fashion companies. “We are very proud of our cooperation with the By Malina brand. We really like the artistic expression of the By Malina brand with colors and prints. We feel that new approaches to Scandinavian design and the joy of artistic expression suit our customers. Together, we’ve created the perfect summer collection, with beautiful swimwear that will suit a variety of body shapes, as well as flattering and practical clothes that you can wear to the beach or to summer parties.” says Madelene Ullbro, Design and Buying Manager for Lindex Underwear.

Swimwear and accessories from Malina

The Lindex By Malina joint collection combines the knowledge and inspiration of the established Lindex brand and the individuality and original artistic concept of designer Malina Ek Andrén. This resulted in a line that will entertain with its designs and will allow you to liven up your wardrobe with non-traditional, but very wearable pieces. And what can you look forward to? There will be 26 garments including swimwear and accessories in vibrant colors and prints. “I was very flattered when Lindex approached me about whether I would be interested in working with them. The Lindex brand has always been a favorite of mine and I really appreciate their efforts to empower women. I learned a lot thanks to this cooperation and we exchanged a lot of knowledge during it. I am very excited about the result,” says Malin Ek Andrén, founder of the By Malina brand.

Photo: Lindex