Swedish fashion brand Lindex triggers concept Your smart wardrobe. Using this long-term concept, he wants to guide his customers to responsible shopping and inspire them to creating a more sustainable wardrobeand thus to use all items of clothing.
“A lot of people only use a small part of their wardrobe, which is not sustainable. As a major player in the fashion industry, we want to take responsibility and do everything we can to have a positive impact on this situation. Our goal is for every customer to have clothes in their wardrobe that they really like, take good care of, and wear often. Through the concept of Your smart wardrobe, we want to make it easier for customers to find their own unique style and create a smart wardrobe. Because when you find your style, it’s easier to create a functional and usable wardrobe.” he says Pia Ekholm, Design and Purchasing Manager at Lindex.
Your smart wardrobe concept
It has to help customers in three stepswhich they are
finding well-fitting models a favorite colors and addition other special pieceswhich make customers happy. Through advice from stylists to create different combinations and other fashion tips, Lindex wants to inspire its customers and encourage them to find your own style.
This concept serves to guide customers to
responsible shopping and creating a smarter wardrobe. A smart wardrobe is one way
make everyday life more sustainablespend less time choosing clothes and avoid frustration. Collection now in Lindex Czech Republic stores and at Lindex.com.
Lindex
It belongs to and operates the leading European fashion chains approx. 475 stores in 17 countries. The business concept of Lindex is to offer inspiring and affordable fashion for womenwho are interested in her. The company’s assortment consists of several different concepts
women’s fashion, children’s fashion, underwear and cosmetics. Fifty percent of the company’s products are manufactured from renewable sources and Lindex has committed to a full 80% by 2020. Lindex is part of the Stockmann Group registered in Finland.
Photo source: Lindex
Source: www.luxurymag.cz
