The creative unit Where music meets advertising, LINE & DjSuperStore, was present at UNTOLD Festival 2024 with activations within UNTOLD Creators by Visa, a program dedicated to the next generation of festival creators. Participation in this final stage marked the culmination of a year of innovation, creativity and dedication, bringing together creators from various fields to contribute to the magic of one of the biggest festivals in Europe.
One of the most anticipated moments took place on the UNTOLD mainstage, where Christian Thomson, one of the finalists of THE ARTISTS pillar, took the stage to present his own mix. This was a special moment, marked by the presence of all creators in the program, who joined on stage to celebrate together Christian’s achievement and the success of the entire UNTOLD Creators by Visa program. Another important moment was the set of the finalist DJ of THE ARTIST pillar, Alexandru Demeter, who had the opportunity to perform on the TIME stage of the festival. He demonstrated here the dedication and hard work put in during the UNTOLD Creators by Visa program, giving festival attendees an unforgettable moment.
During the festival, participants were able to discover the UNTOLD Creators by Visa program in the program tent, where they had the opportunity to read the inspirational stories of the program’s finalists and mentors.
UNTOLD Creators by Visa also took part in a live radio intervention, carried out right from the KISS FM stand, where Ioana Chereji, Head of Communication – UNTOLD Universe, together with Robert Ștefan, finalist of THE MARKETING GURUS pillar, shared their stories with the audience and experiences within UNTOLD Creators by Visa, but also insights about the next generation.
The UNTOLD Creators by Visa program also provided a unique opportunity for participants in The Artist Managers pillar, who acted as “Angels” for some of the artists who took the UNTOLD stage. They have demonstrated management and coordination skills, preparing for the next steps in their careers.
Creators who have successfully completed the first year of UNTOLD Creators by Visa will take their first steps into the world of festivals by joining the UNTOLD team.
Line Agency is an independent marketing & creative agency, with 100% local capital, but applying the standards and requirements of multinational companies. The agency was founded in 2016 by Ruxandra Micșunescu after the experience gained in two of the largest network agencies in the country, but also in the global Marketing & PR departments of international groups such as Richemont Group and LVMH Group. Over time, the agency has accumulated a extensive client portfolio, from global brands such as BOSS, H&M, L’Oréal, MagnaPharm, YouTube, but also local brands such as Bog’Art, LaDorna, Sofiaman, Mizar, Profi or Zuzu.
DjSuperStore is the most important DJ equipment provider in Romania. Both through the ecomm platform djsuperstore.roas well as through the showroom in the Aurel Vlaicu hub. In addition to the trade in DJ equipment and music production, DjSuperStore is the most important provider of DJ equipment and technical support at the most important events and festivals in Romania, such as Untold, Electric Castle, Neversea and Summer Well. In the last 10 years, DjSuperStore has created and implemented dedicated projects for brands in the areas of Banking, F&B, Tobbaco and Telecom.
Source: www.iqads.ro
