The Eastern European brand presented its strategy, new products and associated software.
Lorgar, Platform, PC-k
Several devices are also available domestically under the Lorgar brand from Euronics, Bestbyte, Bestmarkt or Ipon, among them are webcams, microphones, mouse pads, gaming headphones, mice, chairs and, for now, a game controller. The peripherals currently available for purchase represent the entry level, the most expensive model costs HUF 25,000, and the chairs are around HUF 100,000 and 200,000.
Hirdetés
This year, the young brand belonging to the Asbis group, which has been active in the Eastern European region, plans to expand the covered product categories from the entry level up. In 2023, for example, Lorgar organized and sponsored CS:GO and CS2 tournaments in Bulgaria, and started sponsorship cooperation with Bulgarian and Ukrainian game streamers. By the fourth quarter of 2024, in addition to the Eastern European region, they would also strengthen their brand presence in Central European countries, as reported by Ready to Play at their event, in which we participated at their invitation.
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Based on the strategy outlined in the presentation, Lorgar sees its future in the sale of complete solutions, be it games, live streaming or simulator racing. For the latter, they cooperate with the Simagic brand, Lorgar (and thus Asbis) will be Simagic’s distribution partner in the region. The products are accompanied by the Lorgar Platform, available on the Windows system, which not only helps the users, but also the brand and resellers.
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The Platform automatically recognizes and synchronizes the peripherals connected to the computer in the software, arranges the appropriate drivers, provides for example the possibility to create individual macros on mice or keyboards, and of course to change the colors and brightness of the RGB LED lights. It does all this localized, so in Hungary, in the Hungarian language. In addition, our settings can be saved to our profile, and through that we can share them with other users on the integrated social interface. The Platform automatically detects Steam, Epic and BattleNet games, and provides special functions for some programs, such as analysis of played CS2 or Dota matches.
The data collection does not stop there, the program generates usage statistics during the games (for example, activity time and ratio, mouse movement, number of clicks), the user can see these in real time, and the system can even warn that, say, the mouse is one of button has reached the number of one million clicks set for the lifetime of the device. Of course, the Platform also offers the possibility to purchase the new peripheral in this case, directly directing the user to one of the resellers, who can sometimes obtain unique promotional or loyalty discount offers through the Platform. According to what was said, the data collection complies with EU rules, but there was no exact statement about whether the statistics of the profiles cannot be leaked to a third party.
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Lorgar’s new products are expected to be launched in the fourth quarter of 2024, and their packaging will be uniformly purple, while the red and black packaging of the older models has also changed to purple. The products will also come with a key ring, a coaster and a palm warmer as a gift, and the boxes will be environmentally friendly as they are plastic-free. Lorgar’s offer can be divided into three categories, these are Advanceda Proas well as that Elite. In all of them, you will find keyboards, mice, headphones, mouse pads, complete PCs, monitors, chairs and even tables with adjustable height, equipped with a Qi charger or with a place to install a PC. The Advanced category represents entry level, casual or beginner players, a Pro those who regularly play for longer periods of time, even broadcast, and participate in tournaments. The Elite and on top of that, the company is intended for professional e-athletes and those who want the best available in their offer.
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The pre-assembled PCs at Lorgar are currently only available with a 14th generation Intel processor, Ryzen versions were not shown, the motherboard in all three categories is the Asus TUF Z790-Pro, while the graphics card, depending on the level, is the Asus Dual RTX Nvidia GeForce 4060 – 4070 – between 4080. The exterior is decorated with the Lorgar logo, but the houses are also delivered to them for the time being, the offer includes, for example, DeepCool and Hyte towers. On the next page, however, we will talk about peripherals that come under the Lorgar brand name and were referred to by the brand as its own products at the presentation.
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Source: prohardver.hu
