Lotte Hi-Mart (CEO Nam Chang-hee) announced on the 6th that it will hold ‘Lotte Hi-Mart Highlight BIG SALE’ during the month of January.
Over 320 stores across the country are offering a variety of products at special prices, from IT home appliances such as laptops and tablets, which are popular items in the new semester, to kitchen appliances such as rice cookers and grills, which are often used during the holidays.
First, we prepared an event for IT home appliances, which are in high demand ahead of the new semester. In fact, looking at Lotte Hi-Mart’s sales data for the past three years (2022-2024), IT home appliance sales in January and February account for about 25% of annual sales, showing that people purchase various IT home appliances at the beginning of the year ahead of the new semester. There were many customers.
Accordingly, Lotte Hi-Mart selects popular IT home appliances and sells them at the lowest prices in the past year. As a representative item, among Samsung Electronics laptops, Lotte Hi-Mart sells Samsung Electronics’ Galaxy Book 4 (256GB), which recorded the highest sales in 2024, for 799,000 won, limited to 500 units. In addition, among Logitech’s wireless mice, the ‘Logitech M190’, which was the most sold in 2024, is sold at 9,900 won for a limited quantity of 3,000 units.
In particular, we are holding an event where a Logitech mouse or keyboard will be given away when purchasing a Samsung Electronics or LG Electronics laptop promotion product.
In addition, various IT home appliance event products were prepared at special prices. Microsoft’s ‘Surface Laptop Go 3 (256GB)’ for 1,099,000 won, Samsung Electronics’ ‘Galaxy Tab S10+ (256GB)’ for 1,179,000 won, Lenovo’s ‘P12 (128GB)’ for 315,000 won, LG Electronic ‘Ultra Gear Monitor’ for 339,000 won, Logitech headset ‘G335’ is available for 69,900 won.
We also prepared a kitchen appliance event for the upcoming Lunar New Year holiday. As a representative item, Cuckoo Electronics’ ‘IH Electric Rice Cooker (6 people)’, which had the highest sales volume at last year’s Chuseok rice cooker discount event, will be offered for a limited edition of 5,000 units at 279,000 won, the lowest price on the Internet.
Electric grills and air fryers are also sold at a discount. Looking at Lotte Hi-Mart’s sales data for the past three years (2022 to 2024), electric grill sales ahead of the holidays (two weeks before) increase more than five times compared to usual. Sales of rice cookers and air fryers were also more than twice as high as usual. To meet this demand for kitchen appliances, Lotte Hi-Mart is selling Tefal’s ‘Smokless Easy Grill’ for 169,000 won, Tefal’s ‘Air Fryer’ promotional item for 64,000 won, and Haemaru’s ‘Extra Large Banquet Pan’ for 70,000 won. Cuckoo Electronics ‘Twin Pressure Pressure Electric Rice Cooker (10 people)’ promotion product for 420,000 won Available for 9,000 won.
Kim Seung-geun, head of Lotte Hi-Mart’s marketing planning team, said, “We have prepared discount events focusing on IT appliances and kitchen appliances, which are popular among customers preparing for the new semester and Lunar New Year holidays.” He added, “You can find a wider variety of promotion products at Lotte Hi-Mart stores nationwide. “It is,” he said.
Source: www.nextdaily.co.kr
