As a result of Lotte Hi-Mart (CEO Nam Chang-hee) examining sales data from November 15th to 18th, sales of tablets and gaming home appliances were each about 40% compared to the previous year’s New Year’s Day (November 17th to 20th, 2023). It was announced on the 20th that it had increased by about 80%. Additionally, during the same period, monitor sales increased by about 50% and keyboard and mouse sales increased by about 30%.
Tablets are an item whose demand is steadily increasing due to changes in the educational environment, such as the recent introduction of AI digital textbooks. In particular, there was a lot of demand for cost-effective products in the 100,000 to 300,000 won range and popular products in the 600,000 to 800,000 won range for purposes such as watching videos and learning.
In games, Nintendo’s ‘Switch OLED’, ‘Switch OLED Animal Crossing Set’, and Meta’s ‘MetaQuest 3’ were popular. In particular, games are expected to remain popular for some time as it is the end of the year. As a result of examining the gaming appliances sold by Lotte Hi-Mart over the past three years (2021-2023), sales were highest in December of the year.
Considering these customer needs, Lotte Hi-Mart will sell tablets and game products at special discount prices through its online shopping mall until the end of November.
Apple’s ‘iPad 10th Generation (64GB)’ is offered at a maximum benefit price of around 490,000 won with immediate discounts and event card purchase benefits, and Samsung Electronics’ ‘Galaxy Tab S9 FE (128GB)’ is offered at a maximum benefit price of 56 won through event card discount benefits. It sells for around 10,000 won. In addition, for game products, an immediate discount of 20,000 won is provided when purchasing Nintendo’s ‘Switch OLED’ console event product until the 24th, and a discount of up to 10% is also provided on title event products.
Shin Hyun-chae, head of the smart home appliance division at Lotte Hi-Mart, said, “The number of customers purchasing tablets and gaming home appliances has increased significantly since the CSAT ended.” He added, “With customers looking for gifts ahead of the end of the year and graduation season, demand for IT home appliances is expected to continue for the time being. “It will happen,” he said.
Source: www.nextdaily.co.kr
