Lotte Welfood (formerly Lotte Confectionery) will once again be participating in the integrated global campaign for Pepero Day with ‘NewJeans’ this year, following last year. In line with this re-launch, Lotte Welfood also revealed the key visual (a pictorial containing the core message) of the Pepero Day global campaign that will be conducted with NewJeans.
In this key visual, you can see the members of New Jeans introducing different flavors of Pepero. The slogan of this global campaign is ‘Show your love with Pepero’, which helps global market consumers better understand Pepero’s core brand value of ‘sharing’. In addition, it emphasized that November 11th is Pepero Day, a sweet Korean holiday.
Starting with the release of the key visual, we will begin full-scale Pepero Day global marketing. The target countries will also be expanded from 13 last year to 15, and will be carried out in Singapore, the Philippines, Mexico, etc. In particular, this year, we plan to carry out more active Pepero Day global marketing centered on major countries such as the United States.
Online, we will present global digital content featuring New Jeans on Pepero Day. In the content, New Jeans will introduce the Korean culture of sharing feelings by exchanging Pepero sticks on November 11th every year.
Source: www.nextdaily.co.kr
