Louis Vuitton launches its first “cinematic” perfume advertising campaign with two Oscar-winning stars: actress Emma Stone, who is the face of the brand, and director Sam Mendes.
The dynamic short film recapitulates the moments and emotions of a woman’s life journey and reflects the spirit of travel and passion – one of the main values of the Louis Vuitton brand. The changing background evokes the contrasting characters of the exceptional fragrances from the Louis Vuitton perfume collection.
“We are proud to announce the first commercial featuring the extremely talented actress Emma Stone. It is also another milestone on the successful path of our perfume collection.” Michael
Burkechairman of the board and CEO of Louis Vuitton.
Film and fragrance at the same time
The movie will have premiered on September 13, 2018 – will be launched on the market on the same day the scent of Attrape-Rêvesthe ninth perfume in the collection Louis Vuitton Perfumesin which energetically expressive and sensual tones meet.
There is a first time for everything
Not only is this Louis Vuitton’s first advertising film for its perfumes, but it is also its first collaboration with the renowned
British director Sam Mendeswhich will be assisted by Hoyte Van Hoytema as chief cinematographer. Mendes welcomed the opportunity to work with Emma Stone, whom he already had the honor of directing on Broadway in the revival version of the musical Cabaret.
Emma Stone
Emma Stone, who won the 2017 Academy Award for Best Actress for his role in the film La La Land
directed by Damien Chazelle, she brings her universal acting talent to the ad film and portrays the story of one woman with many faces with her proverbial charm.
headquarters of the Louis Vuitton brand on the Champs-Elysées in France.Sam Mendes
Acclaimed theater director Sam Mendes made his mark in film history with his excellent debut American Beauty in 1999. The film won five Academy Awards, including Best Picture and Best Director for Mendes. Sam Mendes is one of the leading personalities of modern cinema.
He can make a perfect psychological drama (Emergency Exit, The Marine) as well as a narrative feature film, as evidenced by two highly successful episodes of the Bond series, Skyfall and Spectre. However, Sam Mendes continues to direct theater on Broadway and in London’s West End.
In October 2018
Campaign in print mediawhich he photographed
Craig Mc Dean see stylingem Marie-Amélie Sauvé appears on the pages of the October issues
international magazines.
logo of the Louis Vuitton brandLouis Vuitton brand
Already from 1854 Louis Vuitton brings to the world a unique design that combines innovation and style underlined by the best quality. Even today, the brand remains true to the spirit of its founder, Louis Vuitton, who, thanks to his luggage, bags and accessories for travelers that were as elegant as they were practical, is considered for the founder of the ‘art of travel’ philosophy. Since the days of Louis Vuitton, courage has adorned the story of the brand, and true to this legacy, the Louis Vuitton brand regularly invites
architects, artists and designers to cooperate on
collections of ready-to-wear, shoes, accessories, watches, jewelry and paper goods. The perfect quality of Louis Vuitton products is proof of the care the brand devotes to craftsmanship.
Photo source: Louis Vuitton
Source: www.luxurymag.cz
