Louis Vuitton represents his new campaign dedicated the art of travelwhich – as a timeless theme – is one of the most fundamental values of this brand. The campaign offers a light and creative vision in the format of a travel diary.
Under the artistic direction of David James, photographer Angelo Pennetta captured the models
- Rianne Van Rompaey
- Fei Fei Sun
- Kit Butler
And at several of the most breathtaking places in Vietnam –
from Ha Long Bay to Ninh Binh City with its wonderful temples. Against such an evocative background, each image perfectly captures the charm and tranquility of these places and the spirit of travel, which is represented here by the most iconic models from Louis Vuitton leather goods collection.
Among the icons that appear in the campaign are
- the legendary Steamer handbag
- the latest On The Go shopper
- Alma in the skin of Epi
- Petite Malle handbag from the New Classics collection
A timeless campaign
The timeless campaign highlights the importance of dreams and escape from reality – two core values on which the Louis Vuitton brand is built. The art of travel is an invitation to impulsive departure – or to notice the most important things in life.
Majestic landscape untouched by modern civilization photography by Angelo Pennetta and styling by Frans Burns they capture the element of eternity that is present in every moment. The campaign will have premiered in the October editions of the largest international magazinesare, and will continue the second part in the November editions.
About the Louis Vuitton brand
Since 1854, Louis Vuitton has been bringing design to the world that combines innovation and style with quality. Even today, the brand remains true to the spirit of its founder, Louis Vuitton. Thanks to his luggage, bags and accessories for travelers that were as elegant as they were practical, he is also considered the founder of the philosophy of the ‘art of travel’.
Courage has been associated with the brand’s story since the days of Louis Vuitton. True to this legacy, the Louis Vuitton brand regularly invites architects, artists and designers to collaborate on collections of ready-to-wear, shoes, accessories, watches, jewelery and stationery. The perfect quality of Louis Vuitton products is proof of the care that the brand devotes to craftsmanship.
Photo source: Louisvuitton.com
Source: www.luxurymag.cz
