Immersed in e-commerce since 2008, Lucie Crouzet has climbed all the ranks at Vente-unique.com by making her taste for numbers and action the driving force behind the company’s success. An inspiring journey, marked by a sense of innovation and confidence in its teams.
The main part of your journey?
Almost 20 years of career, and already 17 within Vente-unique.com which Lucie Crouzet joined in 2008. “ It was a bet. Nobody thought at the time that it was possible to sell sofas on the Internet “. She then discovered digital. “ Access to data in real time, the possibility of adjusting all the variables, all of this literally fascinated me and met my taste for figures and ROI “. First product manager, then responsible for product marketing, acquisition, then marketing and international, now Director of the Habitat brand and Group development, administrator since 2018, Lucie Crouzet has progressed one by one all levels, experiencing strong moments such as the financial roadshow, in tandem with Sacha Vigna, the founder, during the company’s IPO in 2018.
The secret recipe for effective management?
Vente-unique has grown in 17 years from 15 to 400 employees and has had to maintain its agility while expanding internationally. Lucie Crouzet’s method: integration. In 2010, she merged the marketing team and the traffic acquisition team. It renounces the involvement of external agencies, trains itself and trains young graduates. “ We have developed our own processes, our methods and it works “. She cultivates this desire to preserve internal know-how and elevates it to the rank of a method, including to support the international development of Vente-Unique. In 2014, she merged the marketing team with the international team. “ Internalizing know-how gives us the agility we need in our sector of activity. » The other advantage: rich positions and strong attractiveness which makes it possible to recruit talents who are involved over the long term to promote an intrapreneurial dynamic. “In a constantly evolving sector, I encourage everyone to surpass themselves and grow towards greater autonomy, proactivity and excellence. »
The place of women in digital?
« Women are still too often faced with the need to prove their worth “. Lucie Crouzet was confronted with this reality, particularly during the roadshow for Vente-unique’s IPO. “ It’s an unconscious societal bias that is unbearable and unfair “. The beginnings of the digital age have been a tremendous opportunity for women. “When I started putting together our teams in 2008, I almost only received female applications. », remembers Lucie Crouzet for whom the opposition of genres is a rearguard questioning. However, she draws a clear observation: since digital professions have become structured and clarified, the number of male candidates has once again become preponderant. “ Digital professions are about to become gendered again. It’s really regrettable! »
What if we rewrote history?
Be less in control! “ I was a manager very young, I didn’t want to disappoint. I wanted to live up to the trust placed in me and I put pressure on myself that was not reasonable. “. Awareness: her maternity leave. “ The team I had put together took over. Everything worked without me. I gained great serenity from it and I saw it as a fantastic opportunity to explore other subjects. I was thus able to help clear and launch major projects for the Group, such as the marketplace or recently the relaunch of the Habitat brand. »
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Source: www.ecommercemag.fr
