Mantia, the Social Good division, part of the Mercury360 group and Brain4Strategy brought the creative and strategic input in the communication campaign for M100, a national project through which Romania coordinates its efforts to reach the climate neutrality targets assumed at the European level.
“The M100 platform is envisioned as a hub that concentrates human renewable energies, mobilizing people and resources to create sustainable and innovative solutions that transform cities into climate-neutral spaces. The creative concept followed the same thread and identified and emphasized the power that each of us has: creativity, determination, vision, involvement and more. These powers have materialized in as many communication materials, declined at different stages of the campaign, in visuals, radio spots, in digital or for the M100 Forum,” he declared. Loredana HatingherClient Service & Business Director Mercury360 & Mantia AdAgency.
The communication campaign for M100 was based on four main pillars: awareness, appeal to cities, coalition and forum. Each of these pillars was essential in building a solid foundation for promoting climate neutrality initiatives in Romania.
As an example, the M100 Forum event that took place on October 29 and 30 offered participants a framework conducive to development and collaboration, bringing together important personalities in the field of climate neutrality, both nationally and internationally.
“Communication is what capitalizes and gives scope to a project of any scope. The M100 platform mobilizes resources and creativity to transform cities into climate-neutral spaces. Through the communication and PR strategy, we wanted to amplify this initiative, inspiring both the authorities and the communities to play an active role in the sustainable transformation of Romania,” said Ana-Maria DiceanuFounder Brain 4 Strategy.
“The interest shown by the Romanian cities that wanted to be part of the M100 Mirror Mission and the quality of the applications with which they entered the competition prove to us that the idea that UEFISCDI had in 2022, when it requested the Ministry of Research, Innovation and The digitization of the agreement to establish the M100, was correct. I congratulate the 10 cities selected in the M100 Mission and I can’t wait to get to work,” he said Adrian CourageDirector General of UEFISCDI, institution that provides the general secretariat of M100.
And you have the power to rethink the future of cities!
M100 represents the Mirror Mission of the EU Mission “100 smart and climate-neutral cities” through which Romanian cities are helped in their green transition process until 2035.
Mission M100 is to support and promote the systemic transformation of cities, encouraging the exchange of practices between municipalities and the involvement of as many and diverse actors as possible in finding solutions and transferring knowledge.
mantle is a division of the Mercury360 group that focuses on creating strategies and campaigns with social and environmental impact with brands that want to develop their initiatives for good. Mantia’s services include strategic consulting in the field of sustainability, branding, creation, PR and communication, as well as the implementation and development of information and awareness campaigns on social, educational and environmental issues, at the national level.
Brain 4 Strategy is a PR agency launched and managed by Ana-Maria Diceanu, a professional with extensive expertise in crisis communication and corporate reputation. The agency offers strategic solutions for brands in challenging times, helping companies to protect and strengthen their reputation. With a results-oriented approach and reliable media relations, Brain 4 Strategy is the ideal partner for organizations that want to communicate effectively and have a lasting impact.
Team:
M100
Maria Neneciu, Alina Bahna, Alex Dinu
Mantia AdAgency, division of the Mercury360 group: Liviu Țurcanu (Creative Director), Teo Ungureanu (Group Creative Director), Remus Mihalcea (Senior Copywriter) Vlad Mihai Nicorici (Junior Copywriter), Roxana Păduraru (Art Director), Diana Groza (Art Director), Medeea Savu (Junior Art Director), Loredana Hatingher (Client Service & Business Director Mercury360), Mădălina Gheorghe (Business Director, Mantia AdAgency), Roxana Totolici (Senior Account Manager).
Outbox: Alex Iacob (Executive Director · Direct Marketing), Mona Casangiu (Digital Creative Director), Raluca Barbu (Digital Client Service Director), Carolina Dadîm (Digital Account Manager), Andrei Busuioc (Digital Head of Design), Claudiu Miu (Digital Head of Copy).
Brain4strategy: Ana-Maria Diceanu (Founder Brain 4 Strategy), Liliana Lirca (PR Manager).
Source: www.iqads.ro
