For many, the Ford Mustang Mach-E is not a true Mustang. And yet, in 2024 in the United States, Ford has sold more electric Mustang Mach-E than gasoline Ford Mustang.
Ford recently released its fourth-quarter and year-end sales results in the United States. In 2024, 51,745 units of the Mach-E will be sold and 44,003 for the gasoline Mustang. This represents a 26.9% increase over 2023 for the Mach-E, and a 9.5% decrease for the gasoline-powered Mustang.
Electrons vs gasoline
Although the Ford Mustang is the only survivor of the pony cars con V8 motor on the market, after the disappearance of the Chevrolet Camaro and the Dodge Challenger, and 2024 being the first full calendar year of production of the new Mustang, the electric SUV is the model with the name Mustang that has been liked the most.
Ford does not break down the units sold based on their finish, it is not known to what extent the basic model or the more powerful and faster GT have been sold. And the reduced price of the Mach-E in its domestic market has had an influence on its sales success.
What’s more, the basic model will be even cheaper in 2025, costing just over 38,000 euros to change, which will undoubtedly mean that the sales difference between the electric and gasoline Mustang could continue to grow.
But discounts and low prices don’t explain everything. There is a trend. Sales of the Mach-E have increased each year the electric SUV went on sale, while those of the traditional Mustang fell substantially in 2024.
Ford pointed to supply chain issues for the base version of the Mustang’s 2.3-liter 4-cylinder, which limited its production during the second half of the year.
Even so, total sales of the gasoline Mustang at the end of the year were the lowest since this new model was launched; Meanwhile, Mach-E sales in 2024 are by far the best in the model’s short history.
In the end, it seems that more and more customers They prefer an electric Mustang over the iconic couperegardless of the price of each one. Something, deep down, almost logical. Five-door models always find more customers than coupe models, which are inherently less practical with their two doors. Even so, the success of the Mach-E, beyond its Mustang name, shows that for a growing part of the clientele, the fact that it is an electric model is not an impediment, as long as it is accompanied by a reasonable price.
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Source: www.motorpasion.com
