Flattering floral prints, soft pastel shades, comfy materials and frivolous, seductive details: Marie Jo SS25 is packed with good vibes. Prepare for designs that instantly boost your day and fits that make you feel like you can take on the world.
Fun, flawless en feel-good
Marie Jo SS25 is all about feel-good designs and perfect fits. Completely in line with the brand’s philosophy, says Head of Design Carole Lambert. “Marie Jo is about feeling great because you look great and feel 100% comfortable. We want our lingerie to boost happiness in every possible way, and this collection is an ode to that feeling.” “The fresh designs, surprising color combinations and intriguing textures have been carefully designed to give you a moment of happiness every time you dig into your lingerie drawer. Plus: our thoughtful fits keep you happy and comfy—no matter what the day brings.”
The collection
Marie Jo SS25 includes many striking new designs with the surprising twist that the brand is so known for. The star of the show? Odilly. With its enchanting combination of soft pastel shades, contrasting textures and a bright pop of color in floral embroidery, the series is the ultimate embodiment of the Marie Jo aesthetic. “Odilly is stylish and surprising without sacrificing comfort. Despite the beautiful looks and elaborate details, the pieces are just as wearable and comfy as a t-shirt bra. That’s totally Marie Jo.” The series is available in all familiar Marie Jo fits and therefore offers something for everyone. Another high-profile launch from the collection is Lizelot, a series with subtle floral details that are reminiscent of an afternoon in the rose garden. Fun, surprising, comfortable—and 100% Marie Jo.
Timeless wardrobe staples
In addition to striking new series, lingerie lovers can also visit Marie Jo again this season for high-quality and timeless basics. SS25 includes a range of familiar and new modest series in soft and flattering new neutrals. A good example is Cyrile; a brand new series available in stylish black and soft pearl pink that perfectly finds the balance between style and comfort—both in bras and briefs as well as in a spectacular bodysuit.
By Marie Jo icons
Good news for lovers of iconic design, because the familiar fits of crowd favorites such as Avero, Tom and Jane are also making a trendy comeback for SS25. The Marie Jo icons are available all year round in a range of timeless colors and have been added a number of surprising new color variants especially for the new season! Marie Jo SS25 is versatility and range at its best. In true Marie Jo fashion, the brand new collection offers everything from flattering neutrals to trending designs, and from full-coverage t-shirt bras to barely-there bralettes—each carefully designed to deliver the best possible combination of looks, comfort and quality. to offer. “The great thing about our collections is that they offer lingerie lovers the freedom to play with colors and designs, within the familiar fits and characteristic comfort of Marie Jo. They can choose timeless and understated, bolder than ever, and everything in between—all within their signature fits and materials.”
Source: fashionunited.nl
