On November 15, Marionnaud announced an organizational transformation of its teams to strengthen its position in the beauty sector in Europe.
In order to strengthen its position in the European beauty market, Marionnaud is reviewing its directions. This strategic reorganization aims to mark a turning point for the brand, which wishes to move from a management structure by market, to an integrated model, streamlining exchanges between teams from each European country. With the arrival of Kulvinder Birring, former CEO of Watsons in China, as CEO since April 2024, this new structure aims to enable the group to accelerate its growth.
As part of this transformation, Emilio Leon is appointed director of commercial operations for Marionnaud Group, after having held the position of general manager of the brand in Switzerland and Austria. In this new function, he will supervise and harmonize commercial operations in all markets. Tatiana Anton becomes director of shared services at Marionnaud Group, leaving her previous role as general manager in Central Europe. With 15 years of experience in the group, she will be responsible for managing shared services across all markets, with a focus on implementing integrated, data-driven business solutions.
More changes to come
These two appointments do not seem to mark the end of the strategic reorganization that the brand is carrying out. To complete Kulvinder Birring’s ambition to eliminate country management, Marionnaud is now reviewing its marketing direction. The third player in the distribution of beauty products in France therefore appoints Gabriele Pellegrini, until now marketing director for France, to this position on a European scale.
As a reminder, the beauty and perfumery brand, a subsidiary of the Hong Kong-based conglomerate CK Hutchison, is present in eight markets in Europe. With more than 700 stores including 400 in France, Marionnaud achieved a turnover of 574 million euros in France in 2023.
Source: www.ecommercemag.fr
