Ten months after the takeover by YouGov, market researcher Consumer Panel Services (CPS GfK) has announced its new name. The name will simply be YouGov.
With this rebranding, GfK is not only taking over YouGov’s brand visuals, but they are starting a ‘bold new future’ together. The entire organization is being reviewed to align the expertise, values and objectives of both organizations and to develop a coherent brand strategy, reposition and new messaging approach.
‘Now that CPS GfK and its rich behavioral data have become part of YouGov, it is important to emphasize what we actually have to offer, namely the real nature of our research. That is a true transformation for YouGov as a whole.
As part of the rebranding, all CPS GfK brand assets and channels will be aligned with those of YouGov. Communication with customers and members has already moved to YouGov and the social channels and CPS GfK website will be closed at the end of November.
On December 3, YouGov will present new data to coincide with the Behavior Change Fall 2024 webinar, a popular biennial event from CPS GfK presenting exclusive insights from the latest shopping behavior research. This is the first time that the joint data from YouGov and CPS GfK will be publicly presented to a European audience.
Source: www.emerce.nl
