Max joins Netflix and Disney+ against sharing passwords

Sharing streaming service accounts has become a very popular practice. This harms services, which take measures to prevent them. The latest comes from Max, who has now announced that he will take action in this regard soon.

Max: end of sharing account passwords
After a controversial name change, Max, the Warner Bros. streaming platform. Discovery, prepares to crack down on password sharing. The company announced that it will take measures to limit this practice in the coming months. It will start with “soft messages” to encourage users to pay their own bills.
The chief financial officer of Warner Bros. Discovery, Gunnar Wiedenfels, indicated that encouraging messages will intensify in 2025. This suggests the implementation of stricter measures to prevent password sharing. The company argues that account sharing increases costs for all subscribers, justifying the need for each user to have their own subscription.
Despite the controversy over the name change, Max recorded significant growth last quarter. Registers 7.2 million new subscribers, the biggest increase in its history. However, the company believes that password sharing limits its growth potential, as many users access the platform through shared accounts.

Increases may be on the way for this service
Wiedenfels did not rule out the possibility of a further price increase for Max, arguing that the “premium nature” of the service justifies a higher price. The company has already increased the subscription price twice in recent years, which may indicate a trend of regular increases.
Max joins other streaming platforms such as Netflix and Disney+. They have also implemented measures to combat password sharing. Netflix already requires paying an extra fee to share accounts, while Disney+ began the process of controlling account usage in September.
Password sharing seems to have its days numbered. As streaming platforms seek to increase their revenue and control access to their content. The main ones have already taken this path and users need to adapt and adopt the alternatives presented, with the creation of additional accounts and members.