MaxBet launched the first fully AI generated marketing campaign

BELGRADE – Since this year, MaxBet has been part of Flutter International, the international division of Flutter Entertainment, the largest global operator for sports betting and games of chance.

As a leader in innovation and providing superior service in the gaming industry, MaxBet has launched its latest marketing campaign, which is entirely generated by artificial intelligence. This innovative campaign, which includes a TV spot, is the first of its kind and sets new standards in the gaming industry.

MaxBet, was the first in its industry to use artificial intelligence for the complete creation of a marketing campaign, which includes the production of the latest campaign “New WELCOME BONUS, HOUSE OF HONOR, PLAY WITHOUT LOSSES up to 5,000 DIN”. With this move, the company MaxBet not only shows its innovation, but also emphasizes its commitment to providing the best experience to players.

“By introducing a fully AI-generated marketing campaign, from concept to execution, we are not only pushing the boundaries of creativity, but also ushering our users into a new era of entertainment. Our mission is to constantly improve the user experience, and thanks to artificial intelligence we can respond even better to the needs of our players and the market,” she said. Sanja Obradovićmarketing director at MaxBet.

The use of new technologies for marketing purposes in MaxBet is the result of the company’s desire to explore innovative approaches and solutions. All credit for creating the first AI-generated marketing campaign belongs Nikoli Oluić – for the creative idea and management of the production agency, Dušan Jordacevic – for creating visuals, as well as for the production company Blackbook – for campaign production.

MaxBet will continue to push the boundaries through constant service improvement, innovation and the introduction of new technologies, with the aim of providing users with the best possible experience.

You can watch the campaign video here.