Mazda unveiled “Move and Be Moved,” its new brand platform that marks the start of a strategic transformation in its 104-year history.
Mazda North American Operations (MNAO) has launched its new brand platform “Move and Be Moved“, marking the beginning of a significant transformation in the company.
A pivotal moment in Mazda’s history
This change comes at a crucial time in its 104-year history, with the aim of becoming more relevant to consumers.
Amid record sales growth, Mazda plans to restructure its brand across experiences, products and marketing.
The first ad under this new platform aired on September 12 during Thursday Night Football on Amazon Prime, with a film titled “Choose to Be Moved«.
True to Mazda’s human-centric promise, this platform is the result of a global co-creation to better understand customer needs and desires.
«Choose to Be Moved» connects the joy of driving with the joy of living, celebrating the choices drivers make when pursuing what moves them.
«People are faced with many choices in a world full of distractions; we want to celebrate those who believe that simply moving through life is not enough.«, said Brad Audet, Marketing Director of Mazda North American Operations. “‘Choose to Be Moved‘ focuses on drivers who live with intention through vibrant creative that customers have not seen from Mazda«.
Driver-Centered Approach
The new spot, directed by award-winning Nicolai Fuglsig, takes a driver-centric approach, putting the human first. The film features personalities who live with intention, including Nika Mühl, WNBA rookie with the Seattle Storm; Cliff Kapono, biologist and professional surfer; and Helio Meza, MX-5 Cup driver.
Con «Move and Be Moved» y «Choose to Be Moved«Mazda reinforces its Japanese roots to offer joy and thoughtful service, placing the driver at the center of everything it does.
For more information on Mazda’s new brand platform, please visit MazdaUSA.com. Here is the video:
Source: geeksroom.com
