McDonald’s has announced it will spend $100 million to boost sales after an outbreak caused by the Escherichia coli bacteria scared away customers and caused the company’s US business to decline.
The American fast-food restaurant chain announced that the controversial “quarter pounder” burgers are now back on menus across the country and that the company is investing the said money in marketing and other programs to regain customer trust, Bloomberg reported.
McDonald’s sales have been in trouble since the US Centers for Disease Control and Prevention (CDC) announced in October that it was investigating an Escherichia coli outbreak believed to be caused by fresh sliced onions on top of the burger.
Due to the bacterial epidemic, one person died, while more than 100 people fell ill, so the fast food chain withdrew the “quarter pounder” from 20 percent of its approximately 13,000 stores in the USA. The CDC announced that 104 people in 14 US states have been infected with the bacteria.
According to Bloomberg data, at the end of October sales fell by almost 12 percent compared to the previous week, after which they began to grow modestly, but are still in decline compared to the period a year ago.
McDonald’s shares have fallen by about seven percent since the announcement of the epidemic, which has resulted in the loss of almost all of the company’s revenue since the beginning of the year.
The outbreak came as the company tried to boost sales with promotions and deep discounts, and McDonald’s $5 meal was responding well to low-income American shoppers and driving footfall in the third quarter, before the Escherichia shakeup hit. car.
Origin: Tanjug
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