Prague – The Media Club representative office, which, among other things, represents TV Prima, will increase the prices of television advertising by 18 to 22 percent next year. The price of advertising in radio will rise by five percent and in online media by eight to ten percent. Media Club announced this in a press release. According to the Mediaguru server, competing TV group Nova will increase in price by an average of 22 percent next year. The representatives of Atmedia thematic stations also expect price increases.
TV stations represented by Media Club have a 34 percent audience share and radio stations have a total audience of 45 percent. It can reach over 6.9 million real users on websites and eight million users on social networks. In 2025, the council plans to focus on better targeting of campaigns, taking into account the target groups of clients, thereby increasing their effectiveness.
“After last year’s connection with Impression Media, this year we are expanding the portfolio with two new upcoming television channels from the Prima group and three radio brands. Also new is the on-demand audiovisual media service – the video library Prima play, which allows media houses and website operators to supplement their content with a link to Prima’s service, which contains engaging videos across various genres and areas,” said Prima Group Commercial Director Vladimír Pořízek.
For 2025, the strategic target group for TV continues to be adults aged 18 to 69. Clients will be able to choose from up to 23 target groups for planning their campaigns. The distribution of individual channels is optimized by Media Club according to the current performance of the represented channels and demand. In addition to the increase in basic prices, Media Club also increases the footage coefficient for longer spots and seasonal coefficients in months when it is sold out.
Just like this year, Media Club will also next year represent the sale of advertising for the Prima group, the Óčko group’s music station, the Paramount Network station, the children’s channel Nickelodeon, NickToons and Nick Jr., the Retro channel, the channels represented by Atmedia Czech and most likely also the TV Barrandov channels .
On the radio market, it represents radio stations Impulse, Evropa 2, Frekvense 1, Kiss, Beat, Country, Signal, Spin, Radio 1, Rock Zone, Bonton, Dance radio, Český Impuls and Dechovka. “We currently represent four brands from the five most listened to radio stations. We are listened to by two million listeners a week more than our commercial competitors. Radio Kiss is the most successful radio brand on the market with more than a million listeners a week,” added Jan Čadek, sales director of Media Club’s radio division. For 2025, Rádio Čas and Rádio Čas Rock stations and Penny radios inside stores are new.
Media Club in the online segment of the Prima group strengthened year-on-year. It reaches almost 6.9 million real users per month. Video impressions on represented platforms grew by 28 percent year-on-year, the share of time spent watching videos is 21.9 percent. In addition to the websites of the Prima group, Media Club continues to represent websites from the Impression Media portfolio.
According to the Association of Communication Agencies, net investment in advertising in the media reached 87.2 billion crowns last year, which is about a third less than the volume in list prices. Television and online advertising have the largest share.
CR media advertisement Media Club FLEŠ
Source: www.ceskenoviny.cz
