Digital advertising and technology company MediaDonuts announced today that it is joining Aleph Group.
Aleph Group is acquiring MediaDonuts, the digital advertising partnership business unit of Entravision Communications Corporations, and MediaDonuts will change its official English brand name to MediaDonuts by Aleph.
Aleph Group (hereinafter referred to as Aleph) is a company that connects various advertisers and consumers through a global digital advertising platform. It currently operates in over 140 countries and has a global infrastructure that connects 60 major digital advertising platforms with over 26,000 advertisers and 3 billion consumers.
Through this acquisition, Aleph plans to expand its influence in 11 major markets in the Asia Pacific (APAC) region and strengthen its position as an advertising business on major digital media platforms. In addition, it will secure new strategic partnerships with media platforms such as TikTok, X (formerly Twitter), Spotify, Criteo, and Snapchat, and strengthen its advertising services in major countries in the Asia Pacific (APAC) region through MediaDonut’s deep understanding of the digital environment in the APAC region, localized personnel and services, close relationships with media outlets, and data-driven technology platform.
Pieter-Jan de Kroon, CEO of MediaDonut, said: “We are very excited to join Aleph Group. We believe that by joining Aleph Group, we will be able to accelerate our growth and deliver greater value to our customers by leveraging their global expertise and resources. We are confident that this will be a win-win for both our existing and new customers.”
“The acquisition of Entravision Global Partners, including MediaDonut, is a significant transformational milestone for Aleph and we have great respect for what MediaDonut has accomplished as a competitor,” said Gaston Taratuta, CEO and Founder of Aleph Group. “With its strong presence in the Asia Pacific (APAC) market, this acquisition perfectly complements our existing global network.”
In addition, “Aleph will celebrate its 20th anniversary in 2025, and we have grown our business steadily for a long time, and we expect continued growth and success in the future,” he said. “Aleph provides specialized services to help our partners monetize their digital advertising space. And all advertisers around the world can solve the media education, revenue generation, and cross-border payment services needed to advertise on global platforms all at once through Aleph,” he added.
Source: www.nextdaily.co.kr
