The new promotional campaign of the Mercedes-Benz E-Class enjoys the interpretation of two exceptional human protagonists: Antonio Banderas and his daughter Stella. After the one with Bradley Cooper, here is a new spot from the German company with a Hollywood star. In the short film, the Spanish actor and director plays himself, in a compelling narrative canvas, which highlights the technology and luxury of the Stuttgart sedan.
The latter also becomes a tool to get to know the daughter better, thanks to her advanced softwarecapable of storing user preferences. Having received the car keys from Stella, along with her PIN, Antonio Banderas simply needs to enter it to discover parts of his daily routineunknown to him. The result is a nice spot and not at all disturbing, as some might think. Here, cutting-edge engineering wants to improve the lives of drivers, without turning into a big brother.
The Mercedes-Benz E-Class can adapt to the tastes and learn its driver’s favorite places, driving habits and more. With his daughter’s PIN, Antonio Banderas discovers some of her favorite places, for coffee breaks and more. The short film, part of the campagna “In Her Shoes”highlights some of the high-tech capabilities of the German sedan, which proactively assists the driver, to accompany him to the desired destinations, with tailor-made experiences.
As Antonio Banderas discovered during the filming, the scope of customization and interaction possibilities offered by the Mercedes-Benz E-Class is impressive, as it is like a digital companionan intimate space where you can feel completely at ease. This model, in the designers’ intentions, stands as a bridge between tradition and digitalization.
Mercedes-Benz E-Class spot credits
- Idea, concept and realisation: team x
- Production: Anorak Film GmbH
- Director: Francois Rousselet
- Photographer: Matthew Jones
- Photo:
- Stills Photographer: Ronan Gallagher
- Stills Production: WA Productions
- Postproduction INK Studios
- Post-production: KATALYST
- Music: Georg von dem Busche / Playdis
- Mix: Kraatz Studios GmbH
Source: www.autoblog.it
