Meta has introduced new tools that make it possible to increase sales with AI-powered campaigns and features such as promo codes or seasonal offers.
The social media group Meta provides advertisers with new formats and tools to increase sales and lets them use them with the AI-powered advertising solution Advantage+. Meta has equipped its Advantage+ Shopping Campaigns – an AI-powered advertising solution – with new tools that are specifically geared towards the holiday season. With diversification and precise targeting, you can further optimize your ads. The new features offer automated ad creation and personalized features to run more efficient campaigns and reach more customers during the holidays.
AI-powered optimization with Advantage+ Shopping Campaigns
The Advantage+ Shopping Campaigns use AI to create and test up to 150 creative combinations simultaneously. The best combinations are automatically displayed, which minimizes manual effort and increases efficiency. According to Meta, advertisers were able to reduce the cost per purchase by twelve percent through these campaigns and thus use their advertising budgets more efficiently. Especially during the hectic Christmas season and the autumn holidays, this automation helps to react quickly to market changes and to address target groups more effectively.
More precise targeting thanks to new features
Meta has new solutions ready and has further developed the Advantage+ Shopping Campaigns so that even more precise targeting is possible. You can now specifically target engaged customers – people who have already interacted with your company but have not yet made a purchase. This more precise segmentation not only improves campaign performance, but also reduces the cost per new customer by up to 17 percent.
In addition, expanded location targeting options offer great potential, especially during the holiday season. You can specifically target consumers near your store to increase in-store sales – ideal for the gift-giving season. This can be optimized, for example, when users interact with content in a specific city that serves as the basis for ad delivery
Personalized ads with new tools
One of the useful innovations is the introduction of promo codes and personalized offers in ads. For example, corresponding ad creatives can be prominently integrated into reels to become more visible in the meta cosmos. With these functions, you can directly highlight discounts and special offers, which significantly increases the likelihood of a purchase being made. In addition, site links in the ads allow users to be redirected directly to the landing page that is relevant to them. This is particularly helpful for companies that offer several product categories, such as cosmetic brands.
With this and other new tools, you can tailor your ads even more precisely to the needs of your customers while increasing the performance of your campaigns.
Advertisers can now use reminder ads to alert users and potential buyers to limited offers and bring them to an ad where in-app purchases are offered as a conversion. Especially in the context of sales days such as Black Friday or before holidays, the option is also useful in combination with features such as optimized notices of discounts. Meta is thus significantly expanding the functionality of reminder ads.
By combining creative ad formats and personalized tools, Goals new features and Advantage+ Shopping Campaigns provide a comprehensive solution to take advantage of the Christmas business. From precise targeting to automated creative combinations – these new features help you make your advertising campaigns more efficient and increase sales. You can find more details about Meta’s new solutions on the official blog.
Meta defines new target group in the Advantage+ Shopping Campaigns
Source: onlinemarketing.de
