Strong numbers in Metas Q3: Around 3.2 billion people use at least one Meta app every day. AI in particular is popular.
In Meta’s latest quarterly report, CEO Mark Zuckerberg provided exciting insights into the rapid growth of the company’s platforms. The Meta Newsroom on Threads announces that the app has now reached 275 million monthly active users – a huge increase compared to the 200 million in August. The app also records more than a million new registrations per day. Zuckerberg emphasizes that Threads is on its way to becoming the next big social app.
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Two billion WhatsApp calls – every day
In addition to Threads’ impressive growth, the quarterly report also shows that 3.2 billion people use at least one of the meta apps every day. Another highlight is the rapid adoption of Meta AI, which currently records more than 500 million monthly activities. Meta also highlights that two billion calls are made via WhatsApp every day worldwide.
The continuous expansion of Meta applications and the positive response to new technologies such as in-house AI underline the immense influence that Meta has on the everyday lives of millions of users.
Meta Ads: More and more expensive
Another relevant point is the seven percent increase in advertising impressions compared to the previous quarter, accompanied by an eleven percent increase in the average price per ad. These trends highlight the growing competition and demand for promotional content on platforms like Instagram and Facebook.
What happens next from here? The fourth quarter of 2024 is expected to bring another strong result for Meta with the upcoming advertising peaks such as Black Friday and the holiday season. It remains to be seen how these key marketing periods will impact growth and advertising revenue.
Competition for Google and ChatGPT:
Meta builds its own AI search engine
Source: onlinemarketing.de
